INOVISH JOURNAL
type: channel
description: INOVISH JOURNAL: Journal of Language and Innovation and English Language Teaching is committed to exploring the broad areas of language, creativity and innovation using language as a medium of information and highlighting issues in ELT. Preference is given to articles of English language; articles of this kind will be especially welcome. However, there is no restriction to articles with specifically English content. The journal is published twice a year (June and December) presenting articles containing creativity and innovations using language in producing products , analyses, studies, application of theories, research report, material development, teaching and learning languages and reviews. Contributors are invited from both members of and non-members of the English Department of State Polytechnic of Bengkalis
publisher: p3m politeknik negeri bengkalis
language: en
publication name: INOVISH JOURNAL
issn: 2528-3804
items: THE DEVELOPMENT OF A BILINGUAL INFORMATIONAL VIDEO FOR PROMOTING LOCAL FOOD SOUVENIRS OF RUPAT ISLAND
items: THE MAKING OF AN INFORMATIONAL BOOK ABOUT STATE POLYTECHNIC OF BENGKALIS
items: INTEGRATION OF MACHINE ROOM TECHNOLOGY IN ENGLISH LANGUAGE LEARNING TO IMPROVE ENGLISH LANGUAGE SKILLS OF PBSI STUDENTS
items: Language Variation Used For Men and Women In MinangKabaunese
items: ANALYZING EMOTIONAL ENGAGEMENT IN ENGLISH K‑POP LYRICS: A READER‑RESPONSE STUDY OF “WASTE IT ON ME”
items: MORAL VALUES REFLECTED IN LANGSTON HUGHES’ SHORT STORY “THANK YOU, MA’AM”
items: THE CONTRIBUTION OF SOCIOLINGUISTICS TO THE PHENOMENA OF KOREAN ARTIST SUICIDE
items: Exploring the Use of Idioms in “The Garfield Movie (2024)” and Equivalance in Indonesian Translation
items: The Making of Bengkalis Tourism Attraction Educational Book for Primary Students
items: Technology-Mediated Toefl Preparation: Evaluating Testglider Aplication Aplication'S Contribution To Listening Skills, Grammatical Accuracy, And Reading Comprehension Skills
items: Improving Students’ Writing Skill Using Think Talk Write (Ttw) Strategy At Ix Grade Smpn 17 Merangin Academic Year 2024/2025
items: Developing English Website To Promote Bengkalis District Iconic Food
items: Analysis of Storytelling Elements in Dove Advertisement #MyBeautyMySay on Youtube
items: Investigating Language Style And News Value Of Social Conflict Palestine – Israel In Cnbc News America
items: An Analysis of Language Ambiguity and Type of Meaning in @wendys Instagram Captions
items: The Analysis Of Language Styles In Sea Today News
items: Designing a Business Etiquette Animated Video of Some Asean Countries
items: Designing English Tourist Navigation Website To Promote Bengkalis Tourism
items: An Analysis of Language Styles on Oriflame Instagram Captions and Comment Columns
items: THE MAKING OF E-COMIC STRIP FOLKLORE OF PUTRITUJUH IN DUMAI
items: READING CLASSICS REINVENTED: DEVELOPMENT OFEASY CREATE READING ACTIVITIES BASED ON EDCAFE AITO ENHANCE LITERARY COMPREHENSION
items: EXPLORING GRIEF THROUGH MUSIC: ANALYZING THE FIVE STAGES IN JUNGKOOK'S “SHOT GLASS OF TEARS”
items: Enhancing the Use of Adjectives and Comparisons in Writing through Housing Advertisement Images: An Action Research
items: A STUDY OF JAVANESE TRADITIONAL CULTURE TOWARDS ‘BUWUH or NGAMPLOP’ as SOCIOCULTURAL STUDY
items: Integrating Free Web-Based Translation Resources into Classroom Practice: Student Perspectives from STAI Hubbulwathan Duri
items: Students’ ability And difficulties in Reading Comprehension
items: Personalized Listening Practice: Integreting AI (Chat GPT) and (Voxbox) Native Speaker Input in Language Learning
items: THE MAKING OF PROMOTIONAL VIDEO OF MENTAYAN AGROTOURISM
items: STUDENTS’ ABILITY IN WRITING PARAGRAPH OF ENGLISH EDUCATION STUDY PROGRAM AT THIRD SEMESTER STUDENTS OF MERANGIN UNIVERSITY
items: TEACHING IMPERATIVE THROUGH TREASURE HUNT GAME TO JUNIOR HIGH SCHOOL STUDENTS

THE DEVELOPMENT OF A BILINGUAL INFORMATIONAL VIDEO FOR PROMOTING LOCAL FOOD SOUVENIRS OF RUPAT ISLAND
type: item
description: Digital media has become an effective tool for promoting tourism and introducing local products to broader audiences. This study aims to develop a bilingual informational video showcasing the production process of local food souvenirs on Rupat Island, Bengkalis Regency, Riau. The study employed a descriptive method through observation, script writing, voice-over recording, and video editing using CapCut. The final product features English voice-over and Indonesian subtitles to reach both domestic and international audiences. The evaluation results from a lecturer, a tourism officer, and a student indicated that the video provides informative and engaging content for promoting local culinary products. Therefore, the bilingual informational video can be considered an effective digital promotional medium to support local tourism and cultural preservation.
subject: Articles
  topic: section
creator: Riska Fatmawati
creator: Safra Apriani Zahraa
creator: Arita Destianingsih
creator: Rini Fitria
rights: Copyright (c) 2026 INOVISH JOURNAL
date: 2026-06-30
publication date: 2026-06-30
starting page: 1
ending page: 9
doi: 10.35314/inovish.v11.i1.1686

THE MAKING OF AN INFORMATIONAL BOOK ABOUT STATE POLYTECHNIC OF BENGKALIS
type: item
description: This study developed an information book on State Polytechnic of Bengkalis through a systematic design and validation process to produce an accurate, attractive, and informative publication. The development stage began with comprehensive data collection on the institution’s history, study programs, facilities, and career prospects. The collected information was then organized into a visually appealing and reader-friendly bilingual layout in Indonesian and English. The draft product was reviewed and revised based on expert and user feedback to ensure content accuracy, clarity, and suitability for publication. The final product consists of 40 pages and serves as a practical informational medium that provides a complete overview of Bengkalis State Polytechnic. To enhance accessibility, the book is expected to be distributed in selected public libraries in Bengkalis and Riau, thereby supporting wider dissemination of accurate and comprehensive information about the institution.
subject: Articles
  topic: section
creator: Ria Ramadani
creator: Rionaldi Rionaldi
rights: Copyright (c) 2026 INOVISH JOURNAL
date: 2026-06-30
publication date: 2026-06-30
starting page: 10
ending page: 21
doi: 10.35314/inovish.v11.i1.1685

INTEGRATION OF MACHINE ROOM TECHNOLOGY IN ENGLISH LANGUAGE LEARNING TO IMPROVE ENGLISH LANGUAGE SKILLS OF PBSI STUDENTS
type: item
description: Abstract : This study investigates the integration of Machine Room technology in English language learning to improve the English language skills of second-semester students in the Indonesian Language and Literature Education Study Programme (PBSI) at Universitas Muhammadiyah Pringsewu Lampung. Employing a sequential explanatory mixed methods design, the study involved 100 students selected through cluster random sampling. Data were collected through pretest and posttest assessments across four language skills (listening, speaking, reading, and writing), a Likert-scale perception questionnaire, semi-structured interviews, and classroom observations. Quantitative results revealed that the overall mean score increased from 57.80 to 77.30, yielding a moderate normalised gain (N-Gain = 0.46). Paired sample t-tests confirmed statistically significant improvements across all four skills (p = 0.000). Qualitatively, students reported very positive perceptions of the Machine Room environment, particularly regarding engagement, perceived learning benefit, and usability (overall mean = 4.30). These findings demonstrate that Machine Room technology effectively supports integrated English language skill development within the PBSI curriculum, offering an authentic and interactive learning environment grounded in Situated Learning Theory and Constructivism.
subject: Articles
  topic: section
creator: yuniartifatma Yuniarti
creator: Seftika Seftika
creator: Izhar Izhar
creator: Muhammad Dzul Fikri
creator: Fawaaz Rafi Irfansyah
rights: Copyright (c) 2026 INOVISH JOURNAL
date: 2026-06-30
publication date: 2026-06-30
starting page: 22
ending page: 41
doi: 10.35314/inovish.v11.i1.1654

Language Variation Used For Men and Women In MinangKabaunese
type: item
description: This article examines language variation used for men and women in Minangkabaunese Minangkabaunese of West Sumatera is known as one of the largest matrilineal societies. Although women have a significant role, social reality demonstrate that gender relation are still negotiated. Therefore, sex role or gender creates language variation almost in all language in this world especially in Minangkabaunese. Due to this case, study about this kind of topic is an important thing because it will be easier for us to comprehend and understand more about a certain language in particular area. The data was gotten by using observation. The researcher did a kind of interview to some respondents related to language variation used for men and women in Minangkabaunese. From observation and interview, the data can be conducted. From the data conducted, it can be seen that sex difference between men and women can create the difference in language use. In other words, sex can create the variation of language use in Minangkabaunese especially in terms of word choice. Consequently, it can be concluded that sex role has a tight relationship with language in Minangkabau. Sex will influence one’s diction when communicate each other and different sex requires different choice of word.
subject: Articles
  topic: section
creator: Okti Wilymafidini
creator: Arpan Zaman
creator: Herayati Herayati
rights: Copyright (c) 2026 INOVISH JOURNAL
date: 2026-06-30
publication date: 2026-06-30
starting page: 42
ending page: 53
doi: 10.35314/inovish.v11.i1.1610

ANALYZING EMOTIONAL ENGAGEMENT IN ENGLISH K‑POP LYRICS: A READER‑RESPONSE STUDY OF “WASTE IT ON ME”
type: item
description: This study analyzes the process of emotional engagement in the English-language K-pop song “Waste It on Me,” created by Steve Aoki featuring BTS, from the perspective of Reader-Response Theory. The study was carried out using qualitative literary analysis, in which selected lyric lines were analyzed for literary devices such as repetition, metaphor, and imagery. The results show that artists can use repetition as an emotional trigger to make songs more memorable. Metaphors convey vulnerability and relational meanings. Imagery is used as another literary device to help listeners understand and visualize emotions expressed in songs. The study also demonstrates that meaning is constructed through the interaction between the song and the listener, as individuals connect with the lyrics through their personal experiences. The results indicate that English-language K-pop song lyrics have strong potential to be considered literary texts.
subject: Articles
  topic: section
creator: Aulia Putri
creator: Fanalisa Elfa
rights: Copyright (c) 2026 INOVISH JOURNAL
date: 2026-06-30
publication date: 2026-06-30
starting page: 54
ending page: 63
doi: 10.35314/inovish.v11.i1.1599

MORAL VALUES REFLECTED IN LANGSTON HUGHES’ SHORT STORY “THANK YOU, MA’AM”
type: item
description: The multiple ways in which literature can serve society are by being an art form and a means for one to reflect on how one's actions are moral if they are acting ethically and if that person possesses a good character. The purpose of this study was to look at how the interactions of the characters in Langston Hughes' "Thank You, Ma'am" demonstrate moral values, as demonstrated through the interaction between Mrs. Jones and Roger, the young man that Mrs. Jones tries to teach an important moral lesson to. The design that the researcher selected for this research study was a descriptive qualitative method of research. The data collection was done by the gathering of the dialogues as well as the narrative sections of the short story, followed by the critical reading of the selected data. Following this step was the classification of the data according to current day views on moral education and character education. The findings of this research indicated that there were five significant moral values that were exemplified by Mrs. Jones in her response to Roger's bad behavior; these values are Respect, Responsibility, Caring, Honesty, and Kindness. Other findings in this study indicated that providing empathy and kindness through compassion will be more beneficial and effective in teaching moral awareness than using punishments or punitive actions. The findings also support the current body of literature that states that literature is being used as a tool for character education and moral development.
subject: Articles
  topic: section
creator: Aulia Putri
creator: Elfa Fanalisa
rights: Copyright (c) 2026 INOVISH JOURNAL
date: 2026-06-30
publication date: 2026-06-30
starting page: 64
ending page: 77
doi: 10.35314/inovish.v11.i1.1555

THE CONTRIBUTION OF SOCIOLINGUISTICS TO THE PHENOMENA OF KOREAN ARTIST SUICIDE
type: item
description: Suicide among South Korean artists has become a recurring social phenomenon that cannot be fully explained through individual psychological perspectives alone. This study examines the contribution of sociolinguistics to the phenomena of Korean artist suicide by analyzing how suicide is linguistically constructed in online media discourse and netizen commentary. Using a qualitative approach grounded in Critical Discourse Analysis, the study analyzes selected online news articles and public comments related to prominent cases of Korean artist suicide. The findings reveal that media discourse predominantly frames suicide through emotional dramatization and tragic normalization, emphasizing pressure and suffering while marginalizing explicit mental health and prevention-oriented discourse. Netizen comments frequently employ evaluative, moralizing, and dehumanizing language that positions artists as publicly accountable figures expected to display emotional resilience. Additionally, cultural linguistic norms of emotional restraint contribute to indirect and euphemistic representations of distress, limiting empathetic engagement. The study concludes that Korean artist suicide should be understood as a discursively mediated social phenomenon shaped by sustained linguistic practices across media and digital spaces, highlighting the importance of sociolinguistic perspectives in mental health and media research.
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Rahmatul Khasanah
creator: Nuria Mufidah
creator: Yanti Rahayuningsih
creator: Diajeng Ayu Rahadyani
rights: Copyright (c) 2026 INOVISH JOURNAL
date: 2026-06-30
publication date: 2026-06-30
starting page: 78
ending page: 92
doi: 10.35314/inovish.v11.i1.1453

Exploring the Use of Idioms in “The Garfield Movie (2024)” and Equivalance in Indonesian Translation
type: item
description: This study analyzes idiomatic expressions in The Garfield Movie (2024) and examines their equivalence in Indonesian translations. Idioms are fixed expressions whose meanings cannot be interpreted literally and often convey cultural nuances. Using a descriptive qualitative method, the research identifies types of idioms—lexemic (verbal, nominal, adjectival, adverbial), phrase idioms, frozen idioms, and proverbs—and evaluates how these are rendered into Indonesian through techniques such as literal translation, free translation, dynamic equivalence, formal equivalence, and adaptation. Data were collected by transcribing and observing selected scenes involving main characters Garfield, Vic, and Jinx. Results show that dynamic equivalence and adaptation are the most effective in maintaining semantic and pragmatic meaning, especially for humor and cultural references. Approximately 90% of the idioms were translated accurately, while some required cultural adjustments to achieve equivalent effect in Indonesian.
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Syarina Reviati Sofyan
creator: Fanalisa Elfa
rights: Copyright (c) 2025 INOVISH JOURNAL
date: 2025-12-31
publication date: 2025-12-31
starting page: 116
ending page: 121
doi: 10.35314/inovish.v10.i2.961

The Making of Bengkalis Tourism Attraction Educational Book for Primary Students
type: item
description: English is an important subject for students, especially in primary schools. However, many English learning materials still use general or foreign topics that are not related to students’ daily lives. This makes it harder for students to understand and enjoy the lessons. The purpose of this final project was to create an English educational book about tourist attractions in Bengkalis for primary students. The goal is to help students improve their English vocabulary and reading skills through simple texts and fun activities based on local content. This study used a descriptive method. The data were collected through observation, interviews, and documentation. The steps included collecting information, preparing the content, translating texts, designing the book layout, and writing exercises. The result of this project is an educational book that contains short reading texts, bilingual vocabulary, and interactive tasks like matching words, crosswords, and quizzes. This book can be used as an additional learning resource in the English classroom that is simple, attractive, and easy to use.
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Putri Nur Safika
creator: Rionaldi Rionaldi
creator: M. Sabri M. Sabri
rights: Copyright (c) 2025 INOVISH JOURNAL
date: 2025-12-31
publication date: 2025-12-31
starting page: 173
ending page: 185
doi: 10.35314/inovish.v10.i2.1439

Technology-Mediated Toefl Preparation: Evaluating Testglider Aplication Aplication'S Contribution To Listening Skills, Grammatical Accuracy, And Reading Comprehension Skills
type: item
description: This mixed-methods study investigated the contribution of TestGlider application to TOEFL skill development among 29 seventh-semester English education students at Universitas Muhammadiyah Pringsewu Lampung during the 2024/2025 academic year. Employing an explanatory sequential design, the research utilized pretest-posttest measurements, questionnaires, and semi-structured interviews to examine listening skills, grammatical accuracy, and reading comprehension development. Results demonstrated statistically significant improvements across all three skill areas (p < 0.001) with large effect sizes: listening (d = 1.73), grammar (d = 2.09), and reading (d = 1.83). Students reported positive perceptions regarding platform usability, authentic materials, immediate feedback, and adaptive learning features. Qualitative findings revealed that TestGlider effectively enhanced TOEFL preparation through interactive exercises, progress tracking, and gamified elements that increased motivation and engagement. However, challenges included occasional technical difficulties and the need for initial training. The study provides empirical evidence supporting technology-mediated TOEFL preparation in Indonesian higher education contexts and offers practical implications for curriculum developers and educators seeking to integrate digital platforms into language assessment preparation courses.
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Fatma Yuniarti
creator: Miftahul Jannah
creator: Dian Rakhmawati
rights: Copyright (c) 2025 INOVISH JOURNAL
date: 2025-12-31
publication date: 2025-12-31
starting page: 92
ending page: 115
doi: 10.35314/inovish.v10.i2.1438

Improving Students’ Writing Skill Using Think Talk Write (Ttw) Strategy At Ix Grade Smpn 17 Merangin Academic Year 2024/2025
type: item
description: Abstract: This research was conducted based on the issues that occurred in writing at class IX A SMPN 17 Merangin. The students struggle to write English text, the methods are less varied, and there is a lack of writing interest. This was known through observations and interviews on July 22nd, 2024. Therefore, to address this issue, there were some problems that found in teaching writing. The problems are, first the students have lack vocabulary, it makes students did not understand about how to explore their idea when they write. Second, in teaching writing process especially in simple descriptive text, students did not to understand about many aspect of descriptive text. The third problems, some students are low interest and teaching learning process. The researcher applies a strategy that can enhance students' writing skill, namely the Think-Talk-Write (TTW) Strategy. The aim of this study is to improve students' writing skill of descriptive texts through the Think Talk Write Strategy. The method is Classroom Action Research (CAR) conducted in two cycles, with each cycle consisting of two meetings. The subjects of this research are the students of class IX A SMPN 17 Merangin, totalling 17 students; however, in the cycle I first meeting, only 2 students participated (1 student were absent and 1 student were sick). The second meeting in cycle I the students were completed. In the cycle II in the first and second meeting the students were completed. Data was collected using writing tests and observation sheets for teachers and students. The data was analysed using percentage formulas. The pre-test and Post-Test I showed an increase from 23,5% to 35,3%, there increase of 11,8% or 4 students. From Post-Test I to Post-Test II, there was an increase from 35,3% to 76,5%, there increase of 41,2% or 6 students. The aim of this test was to know improvement students writing skill. Based the findings, results, and discussion in this study, it can be concluded that the student…
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Murnianti
creator: Elmaida HD
creator: A.Eki Kurniawan Sy
creator: Ade Naya Pratiwi
rights: Copyright (c) 2025 INOVISH JOURNAL
date: 2025-12-31
publication date: 2025-12-31
starting page: 157
ending page: 166
doi: 10.35314/inovish.v10.i2.1262

Developing English Website To Promote Bengkalis District Iconic Food
type: item
description: This research aimed to develop an English-language website called Flavor of Bengkalis to promote the iconic traditional food of Bengkalis District as a tool for digital marketing and cultural preservation. The study used the Research and Development (R&D) method based on Dick & Carey’s model, covering stages such as needs analysis, design, development, and evaluation. Data were collected through questionnaires, interviews, and observations with local food sellers and users. The website was developed using PHP, MySQL, and XAMPP, featuring bilingual content (English and Bahasa Indonesia), categorized culinary data, multimedia (photos, videos, stories), and a user-friendly interface. The results showed strong interest and support from users, who found the website attractive, informative, and effective for promoting Bengkalis cuisine to both local and international audiences. Most respondents highlighted the importance of using English for global reach while suggesting bilingual access for inclusivity. The final product successfully filled the gap in culinary promotion and contributed to local tourism by presenting Bengkalis food culture in a modern and accessible digital platform.
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Wanda Rachma Putri
creator: Fanalisa Elfa
rights: Copyright (c) 2025 INOVISH JOURNAL
date: 2025-12-31
publication date: 2025-12-31
starting page: 122
ending page: 132
doi: 10.35314/inovish.v10.i2.980

Analysis of Storytelling Elements in Dove Advertisement #MyBeautyMySay on Youtube
type: item
description: This study examines the use of storytelling elements in Dove's #MyBeautyMySay advertising campaign published on Dove's official YouTube channel. The purpose of this study is to analyze how storytelling elements such as characters, setting, conflict, plot, theme, resolution, and tone are used to convey Dove's main message about redefining beauty standards and empowering women to speak out against stereotypes. Using a descriptive qualitative method, this study analyzes visual and verbal cues in the advertisements to identify how these storytelling elements are used to build an emotional connection with the audience. The results of the study of six Dove #MyBeautyMySay advertisements show that Dove successfully utilizes strong character representation, emotional tone, and a clear conflict resolution structure to convey a powerful and convincing message. The Dove ad conveys its message honestly and touchingly, fostering an emotional connection with the audience. Ultimately, Dove #MyBeautyMySay serves not only as a promotional campaign but also as a powerful communication tool that upholds and voices important values about women’s identity, voice, and confidence in the face of modern beauty standards.
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Uli Hardini
creator: Doris Sukma
rights: Copyright (c) 2025 INOVISH JOURNAL
date: 2025-12-31
publication date: 2025-12-31
starting page: 133
ending page: 144
doi: 10.35314/inovish.v10.i2.953

Investigating Language Style And News Value Of Social Conflict Palestine – Israel In Cnbc News America
type: item
description: Abstract : The ongoing social conflict between Palestine and Israel has become a major focus of global news coverage, particularly in online media. One of the platforms consistently reporting on this issue is CNBC News America. This study aims to analyze the news values and language style used in CNBC’s coverage of the Palestine - Israel conflict. Using a descriptive qualitative method, the research systematically collects, analyzes, and interprets the data to provide a detailed understanding of how news values and language style are presented. Data collection techniques include documentation and observation, supported by an observation guideline as the research instrument to ensure consistency and focus in analyzing the news content. Descriptive analysis is then used to interpret the findings. The result is that CNBC News America is consistent in presenting news that contains news values of timeliness, proximity, impact, conflict, human interest and crime, then CNBC News America is also consistent in using solid clear straightforward and grammatical language styles, while simple and concise language styles are not used consistently. The results show that CNBC News America predominantly applies news values such as timeliness, proximity, impact, conflict, human interest, and crime in its coverage of the Palestine-Israel conflict, emphasizing urgency, emotional appeal, and social relevance. The language style used is solid, clear, direct, and grammatically correct, reflecting clarity and professionalism. However, the inconsistent use of simple and concise language may reduce accessibility and effectiveness for wider audiences in today’s fast-paced digital media environment
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: m. arrasyha alza pratama Haris
creator: Arita Destianingsih
rights: Copyright (c) 2025 INOVISH JOURNAL
date: 2025-12-31
publication date: 2025-12-31
starting page: 145
ending page: 156
doi: 10.35314/inovish.v10.i2.941

An Analysis of Language Ambiguity and Type of Meaning in @wendys Instagram Captions
type: item
description: This study aimed to analyze language ambiguity in Instagram captions of the @wendys account, focusing on the types of linguistic ambiguity and the meanings of ambiguous words or phrases. The research used a descriptive qualitative method with observation and documentation techniques. Data in the form of 30 captions were taken purposively from uploads between April 2024 and April 2025. The results showed that all five types of linguistic ambiguity lexical, structural, semantic, referential, and pragmatic were found, with pragmatic ambiguity being the most dominant. Wendy's captions contained many meanings that depended on the social context and popular culture, such as humor, sarcasm, and wordplay. In addition, most captions contained connotative meanings that were emotional, contextual, or cultural in nature, while denotative meanings were only found in captions that conveyed information directly. These findings suggested that Wendy's strategically utilized ambiguity and connotative meaning as part of its digital communication style to build a creative, relaxed, and engaging brand image on social media.
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Mela Safira
creator: Fanalisa Elfa
rights: Copyright (c) 2025 INOVISH JOURNAL
date: 2025-12-31
publication date: 2025-12-31
starting page: 167
ending page: 172
doi: 10.35314/inovish.v10.i2.940

The Analysis Of Language Styles In Sea Today News
type: item
description: This study aims to analyze elements and classification of language style in posts that can attract readers' interest. This research describes the elements and classification of language style found in Facebook caption posts and finds out to what extent the language style in the posts can attract readers, which was conducted on the @SeaTodayNews Facebook account. This research refers to the theory of Seyler and Joos, focusing on seven main elements of language style, namely: diction, syntax, figurative language style, tone, voice, rhetorical devices, and level of formality, as well as the three classification of language styles: formal, consultative, and casual. This research uses a qualitative descriptive method, by analyzing 20 samples of captions conducted by collecting observation and documentation. The results of the analysis show that all seven elements of language style are found in the data. In terms of classifications of language style, the data shows that formal language style is most often found in Facebook account posts. Formal language style is preferred because it is in line with the main function of @SeaTodayNews as an official, factual, neutral, and professional information provider. The posts can attract readers' interest, which can be seen from a higher number of “likes”compared to posts using other language styles.
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Septriana Romauli Sitohang
creator: Risda Asfina
creator: Safra Apriani Zahraa
rights: Copyright (c) 2025 INOVISH JOURNAL
date: 2025-12-31
publication date: 2025-12-31
starting page: 212
ending page: 223
doi: 10.35314/inovish.v10.i2.937

Designing a Business Etiquette Animated Video of Some Asean Countries
type: item
description: The Development of creating a business etiquette animated video of some ASEAN Countries was motivated by the lack of contextual and interesting visual media in learning Intercultural Business Communication, especially regarding cross-country business etiquette. This study aimed to create a business etiquette animated video as an interactive learning medium, and to find out the users’ responses toward the developed media. The study employed a Research and Development (R&D) method with a quantitative descriptive approach, using the ADDIE development model, which includes the phases of Analysis, Design,Development, Implementation, and Evaluation. The video content covered five main topics: country background, dress code, greetings, introductions, punctuality, and meeting customs, focusing on three ASEAN countries—Singapore, Brunei Darussalam, and Myanmar. The product was validated by a content expert and a media expert, resulting in scores of 85% and 83.33%, both categorized as “Very Good.” In the implementation stage, 26 fourth-semester students of the English for Business and Professional Communication Study Program participated in assessing the video by completing a response questionnaire using a 4-point Likert scale. The average response scores ranged from 3.15 to 3.73, with an overall percentage of 84.46%, indicating that the video was effective, engaging, and easy to understand. In conclusion, the animated video is pedagogically and technically feasible and successfully supports students' understanding of ASEAN business etiquette through contextual and visually engaging learning media.
subject: Articles
  topic: section
creator: Maharani Sakina Shepia
creator: Malik A. Malik
rights: Copyright (c) 2025 INOVISH JOURNAL
date: 2025-12-31
publication date: 2025-12-31
starting page: 199
ending page: 211
doi: 10.35314/inovish.v10.i2.929

Designing English Tourist Navigation Website To Promote Bengkalis Tourism
type: item
description: This study aims to design an English tourist navigation website to promote the tourism of Bengkalis Regency. The research employed the Research and Development (R&D) method using the Borg and Gall model, which consists of six main stages: research planning, product development, expert validation, field testing, product revision, and implementation. The website was built using the Laravel framework, a popular PHP-based web application framework, and integrated with Google Maps API to support real-time location-based services. The development began with designing a relational database for managing destination data, including names, descriptions, locations, photos, and categories. The website was designed to provide international tourists with detailed information about 25 tourist destinations. Data collection involved questionnaires, interviews, and documentation with stakeholders and prospective users. The research results showed that most users thought the website was useful at establishing Bengkalis tourism more accessible and offering English-language information. The improvements were made to features like the user interface, content clarity, and navigation guidance based on input from both users. Overall, the final product received positive responses and was considered a useful promotional media for enhancing the visibility and accessibility of Bengkalis tourist destinations to international audiences.
subject: Articles
  topic: section
creator: Azura Nur
creator: Fanalisa Elfa
rights: Copyright (c) 2025 INOVISH JOURNAL
date: 2025-12-31
publication date: 2025-12-31
starting page: 186
ending page: 198
doi: 10.35314/inovish.v10.i2.928

An Analysis of Language Styles on Oriflame Instagram Captions and Comment Columns
type: item
description: Social media has become an important tool in corporate communication strategies to build image and interact with audiences. This study aims to analyze the language style used in captions and comments on Oriflame's Instagram account, and to assess the level of audience engagement with the content. This study used a qualitative method with a content analysis approach, analyzing 133 captions and 114 comments published between January and June 2024. The five types of language styles studied include assertive, comparative, repetition, sarcastic, and contradictory based on Wicaksono's theory (2017). Meanwhile, audience engagement indicators were analyzed based on the theories of Atmoko (2012) and Putri & Widodo (2024), including likes, comments, shares, mentions, and replies. The results showed that assertive language style was the most dominant style in captions and comments, followed by comparative and repetition. Sarcastic style appears limited, while contradictory is very rarely used. In terms of engagement, likes and shares were the highest forms of interaction in captions, while replies were the most common form of interaction in comments. The findings show that using appropriate and responsive language styles can build strong communication and increase audience loyalty on social media.
subject: Articles
  topic: section
creator: Nabila Salsabila
creator: Risda Asfina
creator: Adi Fitra
rights: Copyright (c) 2025 INOVISH JOURNAL
date: 2025-12-31
publication date: 2025-12-31
starting page: 224
ending page: 234
doi: 10.35314/inovish.v10.i2.923

THE MAKING OF E-COMIC STRIP FOLKLORE OF PUTRITUJUH IN DUMAI
type: item
description: Indonesia is a country that is rich in natural resources, ethnicity, religion, population, and folklore. However, Dumai has interesting folklore, and the story has not been explored outside of the region or abroad, and many readers are unaware of it. The purpose of this final project was to make comic strip folklore of Putri Tujuh in Dumai for domestic and foreign readers. This final project can be used to promote historical sites in Dumai area. The method used in this study was descriptive research. The comic strips were made by one piece of paper with four panels that were all the same sizes from top to bottom. The content of the comic strip was about the origins of the city of Dumai. The result of this project was e-comic strip folklore of Putri Tujuh for domestic and foreign readers consisting of English as monolingual
subject: Articles
  topic: section
creator: Safra Apriani Zahraa
creator: Kholivatus Syahrani
creator: Risda Asfina
rights: Copyright (c) 2025 INOVISH JOURNAL
date: 2025-06-30
publication date: 2025-06-30
starting page: 1
ending page: 8
doi: 10.35314/inovish.v10.i1.606

READING CLASSICS REINVENTED: DEVELOPMENT OFEASY CREATE READING ACTIVITIES BASED ON EDCAFE AITO ENHANCE LITERARY COMPREHENSION
type: item
description: This study investigates the development and implementation of Easy Create Reading Activities based on EdCafe AI to enhance literary comprehension among English education students. The research addresses the contemporary challenge of engaging digital-native students with classic literature through innovative AI-powered educational tools. Using a mixedmethods approach with Research and Development (R&D) methodology following the ADDIE model, this study involved 20 first-semester English education students in a reading skills class over an eight-week intervention period. The research employed pre-test and post-test assessments, engagement surveys, semi-structured interviews, and classroom observations to evaluate the effectiveness of AI-enhanced reading activities. Results demonstrated significant improvements in literary comprehension, with students achieving a statistically significant 19.9% increase in comprehension scores (from 68.5 to 82.1, p < 0.001). Participation rates increased dramatically from 65% in traditional settings to 95% during AI-facilitated activities, while student engagement progressively improved throughout the intervention period. Qualitative analysis revealed four key themes: simplified access to classic literature, user-friendly activity creation, reinvented reading experience, and enhanced literary comprehension through structured activities. The findings indicate that EdCafe AI's easy-create reading activities successfully transformed traditional literary education by making classic texts more accessible, engaging, and relevant to contemporary learners. The study concludes that AI-enhanced literary education serves as an effective complementary tool that augments traditional teaching methods, creating more inclusive and engaging learning environments. This research contributes valuable insights for educators, curriculum developers, and policymakers seeking to integrate AI technology in humanities education while maintaining the essential rol…
subject: Articles
  topic: section
creator: Dian Rakhmawati
creator: Rini Fitria
rights: Copyright (c) 2025 INOVISH JOURNAL
date: 2025-06-30
publication date: 2025-06-30
starting page: 9
ending page: 21
doi: 10.35314/inovish.v10.i1.603

EXPLORING GRIEF THROUGH MUSIC: ANALYZING THE FIVE STAGES IN JUNGKOOK'S “SHOT GLASS OF TEARS”
type: item
description: Music is an expression of the emotions of human beings and can often be a tool to deal with complicated feelings like sadness. Jungkook’s “Shot glass of Tears” touches on deeper feelings of loss that many listeners can relate to. This research looks into the denials of the song and how Kübler-Ross describes the five stages of grief which includes anger, acceptance and depression. The analysis unveils the minute details expressed in the song portraying sadness, emotions and despair which can act as a therapy for the listeners. The research discusses upon how music can be used to traverse emotions and can aid in the recovery process. This song shows that sadness is a diverse feeling and should not be constrained the idea of being pure linear. “Shot Glass of Tears” bridges the gap of mourning being exclusively a Korean thing and represents it on a broader scale. The research indicates that the song might be useful in guiding and aiding those who are going through the process of acceptance of grief. This research connects the dots between music, mourning and therapeutic practices, elaborating the idea of songs having a meaning in the context of emotion.
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Aulia Putri
creator: Dian Widya Putri
rights: Copyright (c) 2025 INOVISH JOURNAL
date: 2025-06-30
publication date: 2025-06-30
starting page: 22
ending page: 33
doi: 10.35314/inovish.v10.i1.592

Enhancing the Use of Adjectives and Comparisons in Writing through Housing Advertisement Images: An Action Research
type: item
description: This action research was conducted to improve the descriptive writing skills of second-semester Information Technology students enrolled in the English course (mata kuliah Bahasa Inggris). The course aims to enable students to communicate in English at an intermediate level, both orally and in writing, on various real-life topics such as memories, city life, transportation, food, technology, and celebrations. As part of the course objectives, this study focused on enhancing students' ability to express opinions and make comparisons using adjectives in written form. A total of 30 students participated in the study and completed writing tasks based on apartment and housing advertisement images, which were submitted through the Edlink Sevima platform. The research was carried out in two cycles. Quantitative data showed that 87% of students (26 out of 30) successfully demonstrated the ability to produce grammatically correct sentences using adjectives and comparative forms, while 13% (4 out of 30) still encountered issues with grammar accuracy. The findings suggest that integrating visual prompts and digital platforms in English writing instruction can significantly support student achievement in line with course learning outcomes.
subject: Articles
  topic: section
creator: Al Malikul Ikhwanda Putra
creator: Pretti Ristra
rights: Copyright (c) 2025 INOVISH JOURNAL
date: 2025-06-30
publication date: 2025-06-30
starting page: 34
ending page: 48
doi: 10.35314/inovish.v10.i1.584

A STUDY OF JAVANESE TRADITIONAL CULTURE TOWARDS ‘BUWUH or NGAMPLOP’ as SOCIOCULTURAL STUDY
type: item
description: Culture is a complex union of beliefs, etiquette, law, local custom that comes from an individual as citizen. Buwuh or Ngamplop is a traditional activity to donate someone’s money in kinds of social celebration such as wedding, visiting to hospital, circumcision, etc. ceremony. The aim of this research was to know the history of ‘buwuh or ngamplop’ tradition; the opinion of Javanese people of ‘buwuh or ngamplop’; and their willing to maintenance this tradition. The data were collected from interview results, then, it would be analyzed and described in form of words in details. Most of participants agreed that ‘buwuh or ngamplop’ is a valuable culture that must be preserved by Javanese people. ‘Buwuh or ngamplop’ refers to manner culture that refers to sociocultural study.
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: Rahmatul Khasanah
creator: Nuria Mufodah
creator: Muchammad Fahmi
creator: Marista Hariyanto
rights: Copyright (c) 2025 INOVISH JOURNAL
date: 2025-06-30
publication date: 2025-06-30
starting page: 49
ending page: 64
doi: 10.35314/inovish.v10.i1.568

Integrating Free Web-Based Translation Resources into Classroom Practice: Student Perspectives from STAI Hubbulwathan Duri
type: item
description: This study investigates the use of free online translation tools to support students’ learning in translation classes. The participants were eight fourth-semester students from the English Education Program at STAI Hubbulwathan Duri, Indonesia. They used Happy Scribe, a free web-based subtitle creation tool, during their Translation course. Data were collected through interviews, classroom observations, and analysis of students’ subtitle files. The findings revealed three main themes: translation quality, ease of use, and learning experience. Approximately 75% of the students reported that Happy Scribe was easy to use and helped them complete tasks more quickly. Around 50% of the more skilled students produced accurate translations and edited subtitles effectively. However, 25% of the students experienced difficulties with subtitle editing and timing. The majority of students (87.5%) expressed positive attitudes towards learning with the tool and felt more independent in their work, while a smaller group (12.5%) indicated they required additional guidance and support. This study suggests that free online translation tools, when combined with effective instruction and practice, can enhance students’ translation learning outcomes.
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: ASRI ZULBENI
creator: Mohd Rafi Riyawi
rights: Copyright (c) 2025 INOVISH JOURNAL
date: 2025-06-30
publication date: 2025-06-30
starting page: 65
ending page: 79
doi: 10.35314/inovish.v10.i1.572

Students’ ability And difficulties in Reading Comprehension
type: item
description: Reading is a process of comprehending a written language or text. Students can get knowledge and improve their writing, speaking and listening skills. Ideally, students should comprehend what they are reading as well as be able to comprehend the content they are reading. In fact, the researcher realizes that some students are still struggling to understand or comprehend the text. This include issues with recognizing the text’s information, main idea, and topic; figuring out the meaning of words that are referred to or have similar meanings; and figuring out the theme or purpose of the text. The aimed of this research to describe students’ ability and difficulties in reading comprehension at the fourth semester student of English Department at IAIN Kerinci. In collecting the data, the researcher employed reading comprehension test in term of essay that consisted of five questions related to main idea, topic, supporting detail, inference and social function of the text to 22 students. The data gotten revealed that the ability of students in reading comprehension was in sufficient category namely 12 students who were got this category and it was higher than students who were in very good (2 students) or good (5 students) category. Meanwhile, regarding to the ability of students in reading comprehension, the data revealed that most of the students have difficulty in identifying main idea (44.33) in fail category and topic of the text (54.55) in poor category.
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: Yelni Erniyati
rights: Copyright (c) 2025 INOVISH JOURNAL
date: 2025-06-30
publication date: 2025-06-30
starting page: 80
ending page: 91
doi: 10.35314/inovish.v10.i1.419

Personalized Listening Practice: Integreting AI (Chat GPT) and (Voxbox) Native Speaker Input in Language Learning
type: item
description: https://docs.google.com/document/d/1PWIRWMUDDTRs_LAXhv1JoWOSWDEPA6M0/edit?usp=drive_web&ouid=104072384809564797084&rtpof=true
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: Fatma Yuniarti
creator: Fitri Wulandari
creator: Dian Rakhmawati
rights: Copyright (c) 2024 INOVISH JOURNAL
date: 2024-12-31
publication date: 2024-12-31

THE MAKING OF PROMOTIONAL VIDEO OF MENTAYAN AGROTOURISM
type: item
description: Mentayan Agrotourism is one tourism spot in Bengkalis. However, the lack of promotional media makes this agrotourism still not visited by many tourists. Based on the problems, an attractive promotional media is needed to attract tourists to this detention. The purpose of this research is to create a cinematic video to promote Mentayan Agrotourism. The method used in this research is descriptive research. There are several stages that have been carried out, such as collecting data and providing materials, collecting the video, writing the script, editing, and dubbing. The results of this study is six minutes video which covering detail information about of Mentayan Agrotourism. This video is expected to be an attractive promotional media for local and international audiences to know the information about Mentayan Agrotourism.
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Ario Andreansyah
creator: Rionaldi
rights: Copyright (c) 2024 INOVISH JOURNAL
date: 2024-12-31
publication date: 2024-12-31

STUDENTS’ ABILITY IN WRITING PARAGRAPH OF ENGLISH EDUCATION STUDY PROGRAM AT THIRD SEMESTER STUDENTS OF MERANGIN UNIVERSITY
type: item
description: Writing is one of skills that should be mastered by students. Writing proses of start of writing a paragraph. Writing paragraph is one of the most important in writing skills. Researchers found many problems came in third semester students of English Education Study Program of Merangin University, first many students didn’t understand how to develop their ideas in paragraph. Secondly, they also are hard to apply the grammar and mechanics of paragraph. Thirdly, students are less of vocabulary and the organization of writing paragraph. Based on the problem the purposed of the research was to find out about students’ ability in writing paragraph at third semester students English Education Program Study of Merangin University. This research was descriptive research. It was conducted in English Education Program study of Merangin University. The population was the third semester students that consists of 22 students. The researchers used total sampling. The instrument of this research was writing test. The researcher gave the students about the theme that should be develop in paragraph. There is some aspect of writing paragraph (content, Organization, Vocabulary, Grammar, Mechanics). Based on the research finding and data analysis, there were 3 students got score (A) 13.6%, 13 students got score (A-) 59%, and 6 students got score (B+) 27,2. It shows that the highest score was very high ability in writing paragraph.
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Herysa Oktawati
creator: Hera Hartati
creator: Anggia Pratiwi
rights: Copyright (c) 2024 INOVISH JOURNAL
date: 2024-12-31
publication date: 2024-12-31

TEACHING IMPERATIVE THROUGH TREASURE HUNT GAME TO JUNIOR HIGH SCHOOL STUDENTS
type: item
description: Grammar is important to be taught in learning second or foreign language because it is related to how the students produce good form or construction of sentences. However, learning grammar is one of the problems faced by the students. This is caused due to the presentation of grammar that is out of context or discontextualized. In other words, teachers tend to focus on form and ignore meaning and function whereas form, meaning and function are three elements that cannot be separated in teaching grammar. Therefore, this paper tries to describe one alternative that can be used in teaching grammar especially teaching imperative to Junior High School students that is treasure hunt game. Treasure hunt game is one of many different types of games which have more than one player who try to find out hidden cards, locations or places by using a series of clues. It is also one game that is appropriate in teaching imperative to Junior High School students. Through this game, it can help teachers to create contexts in which language is useful and meaningful. This also brings real life situations which provide learners with an opportunity to use the language. Therefore, this game can be one of the alternatives in teaching grammar especially teaching imperative to Junior high school students and it is suggested for the teachers to take this game as the variation of teaching grammar with the topic is imperative.
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Okti Wilymafidini
rights: Copyright (c) 2024 INOVISH JOURNAL
date: 2024-12-31
publication date: 2024-12-31