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2024. The Influence of Experiential Marketing and Social Media Marketing on Repurchase Intention Mediated by Brand Trust Variables in the OVO Application in Pekanbaru City. Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan. 4, 2 (Dec. 2024), 149–157. DOI:https://doi.org/10.35314/zzz91n74.