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THE INFLUENCE OF PRODUCT QUALITY, PRICE, LOCATION, AND SERVICE QUALITY ON THE PURCHASING DECISION AT SEHATEA. InovbizMIK [Internet]. 2024 Dec. 28 [cited 2025 Jan. 14];4(2):111-7. Available from: https://jurnal.polbeng.ac.id/index.php/InovbizMIK/article/view/30