Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan
Jurnal Inovasi Bisnis Seri Manajemen, Investasi, dan Kewirausahaan (Inovbiz MIK) is a scientific journal that focuses on how knowledge is generated through innovation and how knowledge, in turn, drives innovation in the fields of management, investment, and entrepreneurship. It serves as a platform for writers, researchers, academics, and practitioners to publish research articles and theoretical or critical studies, as well as original and up-to-date ideas. Scope of the Journal Inovbiz MIK covers a broad range of topics, including but not limited to: Management Investment Entrepreneurship Publication and Access Inovbiz MIK is an open-access journal. Readers are free to read, download, copy, distribute, print, search, or link to the full texts of the articles without charge. All submitted manuscripts undergo a peer-review process prior to acceptance and publication. Authors whose manuscripts are accepted for publication are required to pay a publication fee of Rp150,000. Authors who intend to submit manuscripts to Inovbiz MIK are required to follow the submission guidelines provided. Each volume is published electronically twice a year, in June and December, under different issue numbers. ⚠️ Please note: Only manuscripts written in English are accepted and processed.
Management Process Innovation- Cloud-Based Adminis-trative Transformation in Student-Led Entrepreneurial Events
This study aims to analyze the role, contribution, obstacles, and solutions implemented by the secretary in organizing the Coloring Competition as part of the Polbeng Business Expo Chapter II. The research employed a descriptive qualitative method, utilizing in-depth interviews with the Project Mentor and key division members (HR, Marketing, and Finance) for data collection. The findings indicate that the secretary's role was highly integral, extending beyond mere administrative functions to act as a center for administrative coordination, communication, and documentation. The secretary's contribution was considered highly significant to the event's effectiveness, particularly in ensuring the completeness and timeliness of documents, which directly supported prompt decision-making by the leadership. The main obstacles encountered were time management due to sudden revisions from external parties and a lack of synchronization among divisions. Effective solutions involved the implementation of a cloud-based digital archiving system and strengthening collaboration, along with a clearer division of tasks from the planning stage. Overall, the study concludes that the secretary's role is crucial in supporting the smooth running of the activity, and improvements in administrative efficiency can be achieved through technology adaptation and enhanced teamwork.
Copyright (c) 2026 Heti Kurniasari (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Financial Performance Analysis Using the Value for Money Method in Holding the Ranking 1 Competition at the Polbeng Business Expo
This study aims to analyze the financial performance of the Ranking 1 Competition at the Polbeng Business Expo using the Value for Money (VFM) method, which includes economic, efficiency, and effectiveness aspects. This study uses a qualitative descriptive approach, with primary data from budget realization reports for the Ranking 1 Competition activities in 2024 and 2025. Data collection is conducted through documentation, while data analysis involves calculating economic, efficiency, and effectiveness ratios based on the Value for Money concept. The results of the study show that in 2024, the economic level is 99,05% which is classified as economical, the efficiency level is 99,05% which is classified as less efficient, and the effectiveness level is 100% which is classified as effective. Meanwhile, in 2025, the economic level is 71,12% which is classified as less economical, the efficiency level is 52,55% which is classified as very efficient, and the effectiveness level is 73,50% which is classified as less effective. This finding shows that the financial management of activities is not yet fully aligned with the Value for Money concept, so an evaluation is needed in budget planning and setting revenue targets to improve the financial performance of activities.
Copyright (c) 2026 Amanda Zuliyanti, Nageeta Tara Rosa (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Implementation of a Digital Archive System in Improving Work Efficiency at The Academic and Student Affairs Administration Office of the Business Administration Department, State Polytechnic of Bengkalis
This study aims to analyze the application of the archiving system in improving work efficiency at the Academic and Student Affairs Administration Office, or in Bahasa is Biro Administrasi Akademik dan Kemahasiswaan (BAAK), of the Business Administration Department, State Polytechnic of Bengkalis. The study uses a descriptive method with a qualitative approach. Data was collected through observation and interviews with an Administrative employee directly involved in archive management. The results show that the implemented archiving system digitizes records through document scanning and computer-based storage, as well as online media. This accelerates the search distribution archives. Archive organization combines centralization and decentralization, which suits the organization's needs. Archive retrieval and maintenance are generally effective. However, archive destruction has not been optimal due to the absence of a retention schedule. Obstacles include limited human resources, inadequate archive room facilities, and accumulating old archives. Overall, the archiving system has improved work efficiency but needs stronger policies, better employee skills, and supporting facilities to optimize archive management.
Copyright (c) 2026 Nur Akhiramadani, Nageeta Tara Rosa (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Professional Facebook Optimization in Recruitment and Employer Branding Functions at Jjm Shoes Collection.pdf
This study aims to determine how to optimize Facebook Professional for recruitment and employer branding purposes at JJM SHOES COLLECTIONS. The research method used is qualitative research, with data collected through interviews. Data collection techniques can be conducted in various settings, sources, and methods. The data collection technique used is observation and interviews. The data analysis technique used is an interactive analysis method, namely data reduction, data presentation, and conclusion drawing. The results of this study indicate that optimizing Facebook Professional has a significant positive impact on the company's recruitment of prospective employees. Facebook Professional helps the company effectively and efficiently recruit highly competitive, skilled, and qualified employees who meet the company's desired criteria. Facebook Professional can also help improve the company's positive employer branding by utilizing the application's features, achieving broad information reach without incurring significant costs.
Copyright (c) 2026 Theressa pasaribu (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Comparative Analysis of Marketing Strategies of Ship Repair Yards Using Docking Facilities (Floating Dock, Airbag, and Cradle)- A Case Study of PT.XYZ
This study aims to analyze the comparative marketing strategies of three Docking facilities operated by PT. XYZ, namely Floating Dock, Airbag Docking, and Cradle Docking, to increase the company's competitiveness in the national ship repair industry. The background of the study is based on the increasing number of registered vessels in Indonesia, which reached 72,313 units in 2021, while the national ship repair capacity has only reached around 150,000 DWT per year, far below the estimated need of more than 500,000 DWT per year. This condition requires optimization of Docking facilities and the development of appropriate marketing strategies. The study was conducted from August to October 2025 using qualitative descriptive methods through field observations, in-depth interviews, and analysis of PT. XYZ's internal documentation. The results of the study indicate that each Docking facility has different market segmentation and levels of marketing effectiveness. Airbag Docking is the most effective facility in terms of volume because the majority of repair demand comes from small to medium-sized vessels that dominate the East Java market. Floating Dock, despite handling fewer vessels, provides higher project value because it is used for certified work and meets high safety standards. Cradle Docking plays a role in retaining local customers through stable and low-cost services. These findings indicate that the combination of the three Docking facilities provides a strong competitive advantage for PT. XYZ in reaching various market segments. The study concluded that the effectiveness of marketing strategies is greatly influenced by the alignment between the technical characteristics of the Docking facilities, market needs, and the implementation of the marketing mix. These findings are expected to form the basis for developing more adaptive marketing strategies for shipyards in Indonesia.
Copyright (c) 2026 Arya Wijaya, Minto Basuki (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Analysis of Financial Administration and Budget Management at The Polbeng Business Expo 2025
This study analyzes the financial administration and budget management of the Polbeng Business Expo Chapter II 2025, covering the stages from planning to control. A descriptive qualitative approach was applied using interviews, documentation, and observation, with analysis based on the financial management framework of Kuswandi (2018) in Suras & Darwis (2024). The findings show that the organizing committee effectively implemented financial planning, recording, reporting, and control. Budget planning was conducted participatively through meetings and polling, while financial recording applied a dual manual and digital system. Financial reporting involved cross-division verification and budget reconciliation, reflecting strong accountability. Financial control was consistently carried out through monitoring and final evaluation. Overall, financial administration was managed effectively and in accordance with theoretical principles, although improvements are still needed in reporting discipline and coordination efficiency.
Copyright (c) 2025 Sri Rahayu, Armita Novriana Rambe, M.Hum (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Analyze Digital Marketing Strategy in Singing Competition for Kids at Polbeng Business Expo Chapter II
This study analyzes the digital marketing strategies used in the Children's Singing Competition at Polbeng Business Expo Chapter II by applying six digital marketing indicators proposed by Nandini (2012): accessibility, interactivity, entertainment, credibility, irritation, and informativeness. Using a qualitative descriptive method, data were collected through interviews, observations, and documentation involving the parents or guardians of participants. The results showed that Instagram and WhatsApp were the most effective channels for disseminating information because they were practical and easily accessible. Interactivity was reflected in the quick responses of the committee, which strengthened communication and reduced confusion among participants. Visual content such as posters and videos was considered attractive, credible, and informative, encouraging parents to register their children. Irritation was minimal, with only minor notes regarding long texts in some promotional materials. Overall, the findings are consistent with previous studies that emphasize the importance of visual quality, message clarity, content consistency, and responsive communication in digital marketing. This study shows that integrated digital strategies greatly support event promotion and offer practical insights for future digital campaigns in educational and artistic events.
Copyright (c) 2025 Retno Saputri (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
The Role of Campus Entrepreneurship Communities in Enhancing Students’ Entrepreneurial Mindset in Indonesia
This study explores how campus entrepreneurship communities enhance the entrepreneurial mindsets of university students in Indonesia. Using a qualitative approach, data were collected from 16 active community members across Western, Central, and Eastern Indonesia through online interviews, documentations, and analyzed with NVivo. Findings show five key roles of these communities: (1) educational role, providing practical entrepreneurial skills; (2) incubative role, supporting idea development and venture readiness; (3) network facilitation role, connecting students with mentors and industry actors; (4) psychological support role, building confidence and resilience; and (5) transformational role, influencing long-term career orientation toward entrepreneurship. These roles together bridge the gap between formal coursework and real entrepreneurial practice. The study also highlights the relevance of the Theory of Planned Behaviour, showing that community engagement strengthens students’ entrepreneurial attitudes, norms, and perceived control. Overall, campus entrepreneurship communities play a crucial role in fostering entrepreneurial mindsets and career readiness among Indonesian students.
Copyright (c) 2025 Logi Mulawarman (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Second Liner Banks: Who Is Most Ready To Move Up? Competitiveness Analysis of KBMI 3 Banks
The transformation of the national banking classification system through the KBMI scheme requires KBMI 3 banks (second-liner banks) to enhance their competitiveness in order to advance to KBMI 4. The urgency of this study lies in the importance of expanding the structure of large banks to create a more inclusive, stable, and competitive banking industry. Using the Competitive Profile Matrix (CPM) approach, this research analyzes the competitive position of ten KBMI 3 banks based on seven strategic financial indicators: CAR, CIR, NPL, NIM, CASA, LDR, and ROE. The findings reveal that Bank CIMB Niaga (BNGA) and Bank Syariah Indonesia (BRIS) are the strongest candidates for upgrading, with the highest aggregate competitive scores. BNGA demonstrates advantages in efficiency and stable profitability, while BRIS shows aggressive growth driven by strengthened sharia-based structures following its merger. The novelty of this study lies in the explicit application of CPM to map the readiness of individual banks in the context of KBMI level upgrading a methodological approach that has rarely been applied in the Indonesian banking literature. These findings provide valuable contributions for regulators in designing acceleration policies for consolidation, as well as for investors in assessing the long-term prospects of mid-sized banks through a quantitative approach based on fundamental ratios.
Copyright (c) 2025 Lathif Arafat, Williya Meta, Meilisa, Tatia Patricia Belva (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Exploring Student Experiences in Developing Digital Entrepreneurship through the Shopee Affiliate Programme
This study aims to explore students' experiences in developing digital entrepreneurship through the Shopee Affiliate programme. This qualitative approach uses a case study method involving two active students who are users of the Shopee Affiliate programme. Data was collected through in-depth interviews and analysed using thematic analysis techniques. The results of the study: first, students' motivation to join this programme is driven by the desire to gain financial independence as well as practical experience in digital business; second, students develop creative promotion strategies and personal branding through social media, which strengthens their communication skills, digital literacy, and creativity; third, involvement in the affiliate programme fosters entrepreneurial values such as initiative, responsibility, and the ability to adapt to technological developments. Overall, the research results confirm that Shopee Affiliate is not merely a platform for earning additional income, but also serves as an effective experience-based learning medium in shaping the character and digitalpreneur competencies among students.
Copyright (c) 2025 Thorida Nur Asih, Paniti Muslihah (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Comparison of Marketing Strategies and Technological Innovation in New Energy Vehicles: A Case Study of BYD and Tesla
In this study, the marketing mechanism and technology innovation of Tesla have been compared with another successful EV company BYD in China. The study seeks to investigate on how the two corporate firms use green marketing and technological innovations in order to affect customer preferences as well as increase their market share. Tesla’s products are high-end with cutting-edge technology, and focus on energy efficiency—not a detracting feature for environmentally conscious consumers willing to pay a premium. Instead, BYD is focusing on affordable, reliable and more diverse offerings aimed at the mass market — namely in its homeland of China. The research shows that although Tesla has managed to lead in technology and offers a premium product range, vertical integration in manufacturing and competitive pricing by BYD helped it quickly capture more of the market – especially emerging ones. Furthermore, both firms are facing headwinds from high pricing and dependence on better charging network. It is further concluded that even though Tesla and BYD have been successful in promoting green marketing and innovation strategies, doing away with infrastructure bottlenecks, reducing price complexities are indispensable for the higher adoption of EVs through developing markets.
Copyright (c) 2025 adrian irnanda pratama (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Mapping the Influence of Digital Marketing on Student Travel Decisions: A Qualitative Exploration of Student Perceptions in Jayapura
This study aims to map the influence of digital marketing through social media on the travel decision-making processes of university students in Jayapura. Using a phenomenological qualitative approach, data were collected through open-ended surveys administered to 23 students from three universities, selected via purposive sampling. Thematic analysis revealed that social media influences travel decisions through three sequential phases: inspiration through aesthetic visual content on Instagram Reels and TikTok, validation via practical information and user reviews, and the final decision shaped by contextual factors such as distance and accessibility. The findings also identified three pillars of persuasive content: authentic visuals, practical information, and personal experience narratives. Furthermore, a hierarchy of source credibility was mapped, indicating that friends and travel bloggers are the most trusted sources, while celebrities and anonymous accounts are viewed with skepticism regarding their objectivity. This study provides theoretical contributions by enriching digital tourism decision-making models with an Eastern Indonesian contextual perspective, alongside practical implications for tourism stakeholders in developing authentic and trust-based content strategies.
Copyright (c) 2025 Samsudin Arifin Dabamona (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Determining Financial Performance with Financial Literacy as a Mediating Variable for SMES in Lhokseumawe
Using financial literacy as a mediating variable, the research examines the impact of financial capital, accounting knowledge, and financial technology on the financial performance of Micro, Small, and Medium-Sized Enterprises (MSMEs) in Lhokseumawe. Using a sample of 99 MSME entrepreneurs obtained by using the Slovin algorithm, the research uses primary data out of a population of 6,848 MSMEs. Data were analyzed using SmartPLS 4 following a structural model (Structural Equation Modeling, or SEM). Results confirm that financial performance is positively and significantly affected by financial capital, financial technology, and financial literacy. In the meantime, financial performance is negatively and insignificantly impacted by accounting knowledge. Besides, the impact of financial capital and financial technology on financial performance is significantly and positively mediated by financial literacy. However, it does not mediate the effect of accounting knowledge on financial performance. This suggests that while accounting knowledge is important, its impact on the financial performance of MSMEs is relatively minor. These results underscore the crucial role of financial literacy in enhancing the relationship between financial factors and MSME performance.
Copyright (c) 2026 Herlina Lina, Ghazali Syamni, Wahyuddin wahyu, Darmawati Darmawati (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
The Role of Bank Indonesia (BI) in Developing the Sharia Economy through MSME Empowerment in Batam City
This study to aims to determine the role of Bank Indonesia (BI) in improving the sharia economy through the development of Micro, Small and Medium Enterprises (MSMEs) in Batam City, Riau Islands and to find out the supporting and inhibiting factors of BI in improving the sharia economy through the development of MSMEs in Batam City. Types of qualitative descriptive research. Primary data was obtained through interviews and secondary data was obtained from various references, namely websites, journals, and relevant textbooks. Qualitative descriptive analysis techniques were used in this study. The development of the sharia economy in Batam City shows great potential, driven by Malay culture that is thick with Islamic values and the number of Muslim MSMEs engaged in the halal industry sector. However, the main challenges are the limitations of the implementation of the sharia system in multinational companies due to the global Standard Operational Procedure, the low market share of sharia banking, and the lack of public literacy about sharia finance. Bank Indonesia (BI) is committed to overcoming these challenges through education, socialization, and the development of leading sectors, including halal food and modest fashion and halal tourism. In addition, BI will continue to strive to establish cooperation and synergy with various related parties in strengthening the halal ecosystem in the city of Batam. This effort is expected to allow the sharia economy in Batam to grow more rapidly, support Islamic financial inclusion, and strengthen Batam's role as the center of the sharia economy in Indonesia's strategic region.
Copyright (c) 2025 Diana Eravia, SE, M.Si, Mursalin Magangka, Lc, MA, Ph.D, Umar Bin Khattab, Dr. Nurlasera, Qomariah Lahamid, SE, M.Si (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
The CSPI Crash and Public Responses on Social Media: Brand24 Data Analysis
Penurunan tajam Indeks Harga Saham Gabungan (IHSG) akhir-akhir ini, memicu reaksi publik yang signifikan di media sosial. Penelitian ini bertujuan untuk menganalisis sentimen publik terhadap penurunan IHSG tersebut dengan menggunakan data dari Brand24. Metode penelitian yang digunakan adalah netnografi kualitatif untuk mengumpulkan dan menganalisis data dari berbagai platform digital, termasuk Twitter (X), TikTok, YouTube, dan portal berita, dalam periode 1 April hingga 18 Mei 2025. Hasil analisis menunjukkan bahwa mayoritas respons di media sosial bernada negatif, dengan puncak pembahasan terjadi pada minggu ketiga April hingga awal Mei 2025 dengan lebih dari 70% publik mempersepsikan penurunan ini sebagai indikasi buruk bagi perekonomian Indonesia. Riset menemukan bahwa sentimen negatif sering kali dipicu oleh ketakutan akan ketidakstabilan ekonomi dan ketidakpercayaan terhadap kemampuan pemerintah dalam mengatasi krisis. Media berita (47%) dan platform visual seperti TikTok (22%) dan YouTube dengan skor pengaruh (10/10) menjadi saluran utama penyebaran informasi. Lonjakan penyebutan mencapai 6.000 dan mencapai 60 juta pada periode puncak penurunan IHSG. Temuan ini menegaskan peran media sosial sebagai barometer yang mencerminkan opini publik secara real-time tentang gejolak pasar modal. Dengan menggunakan Brand24, penelitian ini memberikan gambaran komprehensif tentang dinamika opini dan sentimen publik, dan bagaimana hal tersebut dapat memengaruhi persepsi dan keputusan investasi di pasar modal Indonesia.
Copyright (c) 2025 Marsya (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Equal Employment Opportunity and Employee Performance: Examining the Moderating Effect of Motivation in PT Intidaya Dinamika Sejati
Currently, the demands for companies in implementing ESG are quite massively echoed. Not only responsibility for the natural environment and transparency in business management, the availability of opportunities to occupy a certain position in the company is also one of the crucial issues in the implementation of ESG. Justice in the workplace is one of the big issues if it cannot be resolved properly. The application of EEO is expected by employees, especially in this case about fairness in engagement and job selection that suits the employee's abilities. The implementation of good principles of fairness in the workplace will certainly encourage employees to optimize their abilities and will have an impact on improving employee performance. In addition, the implementation of a good EEO will also increase motivation in employees and will later affect the improvement of employee performance. This study examines the role of motivation as a mediator variable in EEO variables on the performance of employees of PT Intidaya Dinamika Sejati. This research is an explanatory research involving 185 respondents in the showcase division. The results of the study were obtained that motivation plays a role as a variable that strengthens the influence between EEO and employee performance. Companies that are able to apply EEO principles will make employees more motivated to complete their tasks and will strive to achieve their performance at the optimal level.
Copyright (c) 2025 alif mirzania, M. Ari Darmawan Syahputra, Diana Sulianti K. Tobing, Khanifatul Khusna (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Analysis of the Influence of National Income, Interest Rates, and Inflation on the Nominal Exchange Rate: An Approach Using Cointegration and Error Correction Model (ECM)
The objective of this research is to evaluate the impact of interest rates, national income, and inflation on the rupiah-to-dollar exchange rate, both in the long term and short term. The analysis is based on secondary data covering the period from 1989 to 2024 (36 years). The method applied in this study is multiple linear regression using the Ordinary Least Squares (OLS) approach. In addition, the research employs cointegration and the Error Correction Model (ECM), preceded by several other statistical tests. The results of the study using Johansen’s cointegration test show that there is a long-term equilibrium relationship between all independent variables (inflation, national income, and interest rate) and the dependent variable (exchange rate). This finding is supported by a trace statistic value of 102.1727, which significantly exceeds the critical value at the 5% significance level, namely 47.85613. Moreover, the Maximum Eigenvalue Statistic is 36.7908, which is higher than the 5% critical value of 27.584434. Furthermore, the results from the ECM test indicate that only inflation, the residual term, and the interest rate have a statistically significant impact, while national income does not show significance. These findings suggest that inflation and interest rates have a short-term relationship with the exchange rate, as evidenced by the p-values of the respective variables being below the 5% significance level (0.05). In addition, the residual coefficient in the ECM test result is recorded at -0.732447, indicating that the error correction term (ECT) is significant and that approximately 73.24% of the disequilibrium is corrected in the following period
Copyright (c) 2025 Widya Utari (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Analysis of Culture-Based Marketing Mix Strategies for MSMEs in Pantai Panjang, Bengkulu City
This study aims to analyze the culturally-based marketing mix strategies implemented by Micro, Small, and Medium Enterprises (MSMEs) in the Pantai Panjang area of Bengkulu City. The research explores how the combination of marketing mix elements (product, price, promotion, place) integrates with the local culture of Bengkulu City in MSME marketing practices. Employing a qualitative method through case studies of MSMEs in Pantai Panjang, Bengkulu City, this study involves in-depth interviews and observations focusing on the integration of the marketing mix and local culture, particularly within the culinary, souvenir, and handicraft sectors. The findings indicate that incorporating local traditions, culinary arts, and cultural narratives into the culturally-based marketing mix positively impacts the competitiveness and sustainability of MSMEs, as viewed through the four elements of the marketing mix. This article provides recommendations for optimizing culture-based marketing to support the sustainable development of MSMEs.
Copyright (c) 2025 Rahmat Putra Ahmad Hasibuan (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Evaluation on The Implementation of The Spelling Bee Competition for Elementary and Junior High School Students in Polbeng Business Expo
This study aims to evaluate the implementation of the Spelling Bee competition at Polbeng Business Expo and its impact on the participants' English language skills. The competition is considered effective in improving English language skills, including the ability to spell complex words, spelling speed, letter pronunciation, and vocabulary enrichment. This study used a qualitative approach by collecting data through participant interviews and observations. The results showed that there were some challenges faced by the participants, such as difficulties in word comprehension, pronunciation, and listening skills, as well as technical constraints and organizational issues. Nonetheless, the participants showed high adaptability and had a positive impact on their confidence and motivation to learn. Based on the analysis, several suggestions for improvement have been proposed, including the selection of vocabulary appropriate to the participants' ability level, the improvement of audio-visual quality, and the implementation of a more objective word selection system. This research emphasizes the importance of academic support and a fun competition atmosphere to create an inclusive and meaningful experience. With these improvements, the Spelling Bee competition is expected to continue to be an effective tool for language development and personal growth.
Copyright (c) 2025 Nur Sura Dinanti, Yanisha Dwi Astari, Nageeta Tara Rosa https://creativecommons.org/licenses/by-nc-sa/4.0
The Influence of Promotion, Service Quality and Product Quality on Customer Satisfaction (Case Study of Food and Beverages at the Inkubator Bisnis dan Teknologi)
This research aims to determine the effect promotion, service quality and product quality on consumer satisfaction Inkubator Bisnis dan Teknologi. The independent variables are promotion, service quality and product quality and the dependent variable is customer satisfaction, all statements are valid and normal. Research methods used is a quantitative approach by collecting primary data through survey methods survey method by distributing questionnaires to 100 existing customers visited the Inkubator Bisnis dan Teknologi. Data processing uses the SPSS application program version 25. Based on the tests carried out, the results of This research shows a T-value of 1.984 for the promotion variable, service quality variable with a T value of 6.682 for the product quality variable with a T value of 4.176 shows that service quality and product quality have an influence on consumer satisfaction while promotion has no effect on consumer satisfaction and the F test with a value of 71.639 shows Simultaneously, service quality and product quality have an effect oncustomer satisfaction, while promotions have no effect on customer satisfaction, it can be seen from the R Square table of 82.7%. Service quality and product quality variables can influence consumer satisfaction, while promotions can not simultaneously influence consumer satisfaction. The relationship between service quality and product quality. has 17.3% of other variables that influence customer satisfaction in this study.
Copyright (c) 2025 Sahdan Anwar (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
Analysis of PT Borneo Enterprisindo Strategy to Increase Competitiveness in the Event Organizer Industry to Achieve Competitive Advantage
PT. Borneo Enterprisindo is a subsidiary of Kaltim Post Group which is owned by Jawa Pos. This company provides event organizing and event production services. This research is crucial due to the important role event organizers play in the modern economy, especially in the entertainment sector. The purpose of this research is to conduct an in-depth analysis of PT. Borneo Enterprisindo using strategic analysis tools such as IFE, EFE, IE, SPACE, and Grand Strategy. The research method used is descriptive qualitative, using direct interviews with relevant sources to collect information and secondary data is used to complement necessary data. The analysis result shows that PT. Borneo Enterprisindo has internal strength, but still needs to improve some weaknesses in asset management and long-term capital development. Despite being in a great position externally, the company must be able to consider the risk involved. Based on the IFE and EFE matrix, the company will need to optimize its potential. According to the SPACE and Grand Strategy, the company is in the appropriate position to implement diversification strategy, product development, and market penetration. Hence, with the right strategy, PT. Borneo Enterprisindo can strengthen its position in the market and achieve stable growth.
Copyright (c) 2025 Muhammad Farrel Sandhipratama, Muhammad Ading, Michell Patricia, Adelia Putri Ramadhanty, Muhammad Ikhsan Alif (Author) https://creativecommons.org/licenses/by-nc-sa/4.0
The Influence of Experiential Marketing and Social Media Marketing on Repurchase Intention Mediated by Brand Trust Variables in the OVO Application in Pekanbaru City
This research aims to determine and analyze the influence of experiential marketing and social media marketing on repurchase intention which is mediated by brand trust variables in Pekanbaru City. This research is quantitative research with research sampling using the purposive sampling method. The sample used was 130 OVO users using the SEM-PLS method. The results of this research were that the Experiential Marketing variable had a positive and significant effect on Repurchase Intention on the OVO application in Pekanbaru City, Social Media Marketing had a positive but not significant effect on Repurchase Intention. Meanwhile, the mediation regression test concluded that Experiential Marketing towards Repurchase Intention which was mediated by Brand Trust mediates, in the Social Media Marketing test towards Repurchase Intention which was mediated by the Brand Trust variable in the OVO application in Pekanbaru City.
Copyright (c) 2024 https://creativecommons.org/licenses/by-nc-sa/4.0
Understanding Job Insecurity : Factors that Lead to Employee Burnout
This purpose of study was to test and analyze the influence of job insecurity on employee burnout. This study uses a quantitative approach, data obtained using questionnaire technicques. Respondent in this study amount to 180 workers in the tobacco processing industry hand rolled clove cigarettes in one of the districts in East Java. Research the analysis test use SEM PLS 4.0. The result of the analysis test in this study can be seen that the factors of job insecurity have a significant effect on employee burnout
Copyright (c) 2024 Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan https://creativecommons.org/licenses/by-nc-sa/4.0
ANALYSIS OF PT.RAPP STRATEGY IN FOREST RESTORATION TO REALIZE CORPORATE SOCIAL RESPONSIBILITY AND BUSINESS SUSTAINABILITY: AT OF PADANG ISLAND
Corporate social responsibility has become an important aspect in business operations, in the context of sustainable business development and its relationship with the environment, society and corporate stakeholders is increasingly receiving attention. By strengthening positive interactions with the environment, local communities and other stakeholders, companies can maintain a good reputation, build sustainable relationships and support sustainable business growth. The aim of this research is to determine the forest restoration strategy carried out by PT Riau Andalan Pulp and Paper to realize corporate social responsibility and business sustainability in the Padang Island area. The method used in this research is descriptive qualitative using interview, observation and documentation techniques. The implication of this research is that by referring to the research results, the results of this research show that the forest restoration strategy carried out by PT. Riau Andalan Pulp and Paper in the Pulau Padang area to realize corporate social responsibility and business sustainability, through Protection, Assessment, Restoration and Management. Keywords: Overtime, workload, burnout, productivity Keyword: Restoration Strategy, CSR, Business Sustainability
An Analysis on Service Improvement for Exporters and Importers in Processing International Trade Documents Based on Customs-Excise Information System Automation (CEISA 4.0) at the Pontianak Customs and Excise Office
This research aims to determine the implementation, potential benefits andf unctionality, potential obstacles or challenges, and solutions of the CustomsExcise Information System Automation (CEISA 4.0). This research uses a qualitative descriptive method that is explained systematically and described precisely and clearly. The data collection techniques used are interviews, observation, and documentation. The results of this research indicate that the application of CEISA 4.0 in processing international trade documents can be implemented at the Pontianak Customs and Excise Office. In carrying out technological developments, Pontianak Customs and Excise has been able to implement a technology-based international trade document processing system to increase efficiency, accuracy, and speed in processing international trade documents for exporters and importers. The potential benefits of CEISA 4.0 suggest a positive shift towards a more effective and interconnected customs ecosystem. The challenges faced in implementing CEISA 4.0 are the transition from the old system to the new system and technical obstacles during document processing. The solution offered is to focus on increasing HR knowledge and responsiveness to the needs of service users.
The Effect of Local Wisdom Product Design and Product Quality on Increasing Product Competitiveness of Bengkalis Batik Weaving (Case Study on Customers of BUMDes Langgam Sako)
This study aims to determine the influence and how much the effect of Local Wisdom Product Design and Product Quality to Increase Product Competitiveness of Bengkalis Batik Weaving (Case study at Customer BUMDes Langgam Sako). The variables used consist of 2 independent variables and 1 dependent variable. This study uses quantitative methods using non-probability sampling method with Snowball sampling. Data collection techniques were carried out using a questionnaire to 100 consumers who have worn Batik woven BUMDes Langgam Sako. Processing data using the SPSS IBM 27 application with multiple linear regression analysis testing which include validity test, reliability test, T test, F test, and coefficient of determination (R2). The results of simultaneous testing between all independent variables on the dependent variable, it can be concluded that a local wisdom product design and product quality simultaneously have a positive and significant effect on increasing product competitiveness of Bengkalis batik weaving, and with the calculation of the coefficient of determination (R2) of 54.2% is a value that can explain product competitiveness from two independent variables, namely local wisdom product design and product quality.
THE INFLUENCE OF PRODUCT QUALITY, PRICE, LOCATION, AND SERVICE QUALITY ON THE PURCHASING DECISION AT SEHATEA
ABSTRACT This research aims to determine the influence of product quality, price, location, and service quality on purchasing decisions at Sehatea's contemporary beverage kiosks in Bengkalis. The method employed in this study is a quantitative approach with the collection of primary data through questionnaire distribution and secondary data through collaboration with Sehatea's owner. The sample for thisresearch comprises individuals who have previously purchased products from Sehatea, with purposive sampling used to select 100 respondents. Data processing is conducted using the SPSS application version 27. The research findingsindicate that, concerning the variables of product quality, price, and location, there is no positive and significant influence on purchasing decisions. However, one variable, namely service quality, has a positive and significant impact on purchasing decisions.
Does Good Governance Good for Business: Insight from ASEAN+3
This study investigates the impact of good governance on the ease of doing business in ASEAN+3 countries (ASEAN nations plus China, Japan, and South Korea) using the Panel Corrected Standard Error (PCSE) method for panel data analysis. The research examines six governance indicators and their influence on business environment metrics like the ease of starting a business. The combined panel and cluster analyses reveal significant disparities in the economic environments of the ASEAN+3 region. Cluster 1 (Cambodia, Laos, Myanmar) faces challenges with low EoDB scores, poor governance, and high corruption, requiring substantial reforms. Clusters 3 and 4 (Japan, Malaysia, China, Thailand, South Korea, Singapore) benefit from strong governance, effective legal frameworks, and high productivity, illustrating the positive impact of robust institutions and political stability. The panel data analysis highlights the crucial role of government effectiveness, rule of law, and productivity in enhancing economic performance, while political instability and corruption significantly hinder outcomes, underscoring the need for political and institutional reforms.