Sentiment Analysis E-Wallet Application Services Using the Support Vector Machine and Long Short-Term Memory Methods

Abstract

The rapid growth of financial technology services in Indonesia has increased the volume of user reviews, yet their utilization for sentiment-based insights remains limited in the e-wallet sector. This study compares the effectiveness of Support Vector Machine (SVM) and Long Short-Term Memory (LSTM) in classifying the sentiment of 3,185 DANA e-wallet reviews collected from the Google Play Store and Instagram. The research process includes text preprocessing, lexicon-based labeling, and feature extraction using TF-IDF for SVM and word embeddings for LSTM. Model evaluation is conducted using a confusion matrix based on accuracy, precision, and recall, without inferential statistical testing. The results show that LSTM outperforms SVM, achieving an accuracy of 86.66%, a recall of 81.86%, and a precision of 82.09%, while the best SVM variant with an RBF kernel attains an accuracy of 84.93%. This study contributes by identifying key service-related factors influencing user satisfaction and dissatisfaction and by providing practical, sentiment-based insights to support service quality improvement. The novelty lies in the multi-platform analysis of Indonesian e-wallet reviews and the direct comparison of classical machine learning and deep learning approaches without statistical hypothesis testing. These findings confirm the effectiveness of deep learning for sentiment analysis of unstructured Indonesian text.