Sentiment Analysis of the Influence of the Korean Wave in Indonesia using the Naive Bayes Method and Support Vector Machine

Abstract

This study analyzes public sentiment towards the influence of the Korean wave in Indonesia using the Naive Bayes and Support Vector Machine (SVM) methods. The Korean wave, as a popular cultural phenomenon from South Korea, has had a significant influence on various aspects of Indonesian society. The dataset consists of 6,237 tweets obtained through a crawling process on social media X, with 80% data divided for training and 20% for testing. The pre-processing process includes cleaning, case folding, tokenizing, stopwords, and stemming. Data imbalance in sentiment distribution is overcome by the SMOTE technique. The test results show that the SVM model has the highest accuracy of 88%, outperforming the Naive Bayes model with an accuracy of 81%. Performance evaluation using precision, recall, and F1-score shows that SVM is more consistent in classifying positive and negative sentiments. Data visualization is done using bar charts and word clouds to illustrate the main patterns and themes in discussions related to the Korean wave in Indonesia. However, this study has limitations, such as data is only taken from one social media platform, so the results are less representative of public opinion as a whole. Nevertheless, this study provides new insights into how Indonesian society responds to popular culture phenomena online. These findings can also be utilized by policy makers to support the development of creative industries based on popular culture.