Professional Facebook Optimization in Recruitment and Employer Branding Functions at Jjm Shoes Collection.pdf

Abstract

This study aims to determine how to optimize Facebook Professional for recruitment and employer branding purposes at JJM SHOES COLLECTIONS. The research method used is qualitative research, with data collected through interviews. Data collection techniques can be conducted in various settings, sources, and methods. The data collection technique used is observation and interviews. The data analysis technique used is an interactive analysis method, namely data reduction, data presentation, and conclusion drawing. The results of this study indicate that optimizing Facebook Professional has a significant positive impact on the company's recruitment of prospective employees. Facebook Professional helps the company effectively and efficiently recruit highly competitive, skilled, and qualified employees who meet the company's desired criteria. Facebook Professional can also help improve the company's positive employer branding by utilizing the application's features, achieving broad information reach without incurring significant costs.