THE DEVELOPMENT OF A BILINGUAL INFORMATIONAL VIDEO FOR PROMOTING LOCAL FOOD SOUVENIRS OF RUPAT ISLAND

Abstract

Digital media has become an effective tool for promoting tourism and introducing local products to broader audiences. This study aims to develop a bilingual informational video showcasing the production process of local food souvenirs on Rupat Island, Bengkalis Regency, Riau. The study employed a descriptive method through observation, script writing, voice-over recording, and video editing using CapCut. The final product features English voice-over and Indonesian subtitles to reach both domestic and international audiences. The evaluation results from a lecturer, a tourism officer, and a student indicated that the video provides informative and engaging content for promoting local culinary products. Therefore, the bilingual informational video can be considered an effective digital promotional medium to support local tourism and cultural preservation.