EFFECTIVENESS OF THE OPERATION AND MAINTENANCE OF NATURAL TOURISM ASSETS IN SUMEDANG REGENCY (CASE STUDY OF CIPADAYUNGAN, CIGOROBOG, AND CIPUTRAWANGI TOURISM)

Abstract

The natural attractions of Curug Cipadayungan, Curug Cigorobog, and Curug Ciputrawangi are natural attractions in Sumedang Regency. However, the ineffective performance of operations and maintenance of tourism facilities causes existing facilities to experience problematic phenomena. Problem phenomena such as tourist attractions in the playground area that have been damaged and gazebos and seating that have been broken. Apart from that, it is difficult for visitors to reach tourist areas because the roads are potholed and there are no public transportation services. This research aims to measure the effectiveness of the operation and maintenance performance of natural tourism in Sumedang Regency based on indicators of assets, operations and maintenance, health, safety & environment, officer training & development, accessibility, officer satisfaction and user satisfaction. This research uses descriptive research methods with quantitative and qualitative approaches, and data collection techniques are done through observation, interviews, questionnaires and documentation studies. Based on the measurement results, the tourism measured on each indicator shows that the results are not good.