Vol. 5 No. 2 (2025): Vol. 5 No. 2 (2025): December 2025 Edition

Articles

• Mapping the Influence of Digital Marketing on Student Travel Decisions: A Qualitative Exploration of Student Perceptions in Jayapura

  👤 Samsudin Arifin Dabamona , University of Yapis Papua
  

  73-79

  • PDF (download here)

• Comparison of Marketing Strategies and Technological Innovation in New Energy Vehicles: A Case Study of BYD and Tesla

  👤 adrian irnanda pratama , Politeknik Negeri Bengkalis
  

  80-87

  • PDF (download here)

• Exploring Student Experiences in Developing Digital Entrepreneurship through the Shopee Affiliate Programme

  👤 Thorida Nur Asih , Institut Agama Islam Al-Fatimah Bojonegoro
  👤 Paniti Muslihah , Institut Agama Islam Al-Fatimah Bojonegoro
  

  88-96

  • PDF (download here)

• Second Liner Banks: Who Is Most Ready To Move Up? Competitiveness Analysis of KBMI 3 Banks

  👤 Lathif Arafat , Universitas Prima Indonesia
  👤 Williya Meta , Universitas Prima Indonesia
  👤 Meilisa , Universitas Riau
  👤 Tatia Patricia Belva , Universitas Prima Indonesia
  

  97-110

  • PDF (download here)

• The Role of Campus Entrepreneurship Communities in Enhancing Students’ Entrepreneurial Mindset in Indonesia

  👤 Logi Mulawarman , Universitas Jambi
  

  111-118

  • PDF (download here)

• Analysis of Financial Administration and Budget Management at The Polbeng Business Expo 2025

  👤 Sri Rahayu , Politeknik Negeri Bengkalis
  👤 Armita Novriana Rambe, M.Hum , Politeknik Negeri Bengkalis
  

  119-126

  • PDF (download here)

• Analyze Digital Marketing Strategy in Singing Competition for Kids at Polbeng Business Expo Chapter II

  👤 Retno Saputri , Politeknik Negeri Bengkalis
  

  127-134

  • PDF (download here)