Vol. 5 No. 2 (2025): Vol. 5 No. 2 (2025): December 2025 Edition

Articles

• Mapping the Influence of Digital Marketing on Student Travel Decisions: A Qualitative Exploration of Student Perceptions in Jayapura

  Samsudin Arifin Dabamona (Author)

  73-79

  • PDF (download here)

• Comparison of Marketing Strategies and Technological Innovation in New Energy Vehicles: A Case Study of BYD and Tesla

  adrian irnanda pratama (Author)

  80-87

  • PDF (download here)

• Exploring Student Experiences in Developing Digital Entrepreneurship through the Shopee Affiliate Programme

  Thorida Nur Asih, Paniti Muslihah (Author)

  88-96

  • PDF (download here)

• Second Liner Banks: Who Is Most Ready To Move Up? Competitiveness Analysis of KBMI 3 Banks

  Lathif Arafat, Williya Meta, Meilisa, Tatia Patricia Belva (Author)

  97-110

  • PDF (download here)

• The Role of Campus Entrepreneurship Communities in Enhancing Students’ Entrepreneurial Mindset in Indonesia

  Logi Mulawarman (Author)

  111-118

  • PDF (download here)

• Analysis of Financial Administration and Budget Management at The Polbeng Business Expo 2025

  Sri Rahayu, Armita Novriana Rambe, M.Hum (Author)

  119-126

  • PDF (download here)

• Analyze Digital Marketing Strategy in Singing Competition for Kids at Polbeng Business Expo Chapter II

  Retno Saputri (Author)

  127-134

  • PDF (download here)