Vol. 5 No. 2 (2025): Vol. 5 No. 2 (2025): December 2025 Edition

Articles

• Mapping the Influence of Digital Marketing on Student Travel Decisions: A Qualitative Exploration of Student Perceptions in Jayapura

  👤 Samsudin Arifin Dabamona , University of Yapis Papua

  📊 Views: 21 times ⬇️ Download: 46 times DOI: https://doi.org/10.35314/3fjkq867

  73-79

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• Comparison of Marketing Strategies and Technological Innovation in New Energy Vehicles: A Case Study of BYD and Tesla

  👤 adrian irnanda pratama , Politeknik Negeri Bengkalis

  📊 Views: 22 times ⬇️ Download: 21 times DOI: https://doi.org/10.35314/xvj8sd30

  80-87

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• Exploring Student Experiences in Developing Digital Entrepreneurship through the Shopee Affiliate Programme

  👤 Thorida Nur Asih , Institut Agama Islam Al-Fatimah Bojonegoro

  👤 Paniti Muslihah , Institut Agama Islam Al-Fatimah Bojonegoro

  📊 Views: 22 times ⬇️ Download: 13 times DOI: https://doi.org/10.35314/18b4vf82

  88-96

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• Second Liner Banks: Who Is Most Ready To Move Up? Competitiveness Analysis of KBMI 3 Banks

  👤 Lathif Arafat , Universitas Prima Indonesia

  👤 Williya Meta , Universitas Prima Indonesia

  👤 Meilisa , Universitas Riau

  👤 Tatia Patricia Belva , Universitas Prima Indonesia

  📊 Views: 20 times ⬇️ Download: 30 times DOI: https://doi.org/10.35314/kg4p0a38

  97-110

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• The Role of Campus Entrepreneurship Communities in Enhancing Students’ Entrepreneurial Mindset in Indonesia

  👤 Logi Mulawarman , Universitas Jambi

  📊 Views: 18 times ⬇️ Download: 21 times DOI: https://doi.org/10.35314/fc851y87

  111-118

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• Analysis of Financial Administration and Budget Management at The Polbeng Business Expo 2025

  👤 Sri Rahayu , Politeknik Negeri Bengkalis

  👤 Armita Novriana Rambe, M.Hum , Politeknik Negeri Bengkalis

  📊 Views: 13 times ⬇️ Download: 9 times DOI: https://doi.org/10.35314/6gnwtk02

  119-126

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• Analyze Digital Marketing Strategy in Singing Competition for Kids at Polbeng Business Expo Chapter II

  👤 Retno Saputri , Politeknik Negeri Bengkalis

  📊 Views: 3 times ⬇️ Download: 8 times DOI: https://doi.org/10.35314/vzv7fm78

  127-134

  • PDF (download here)