The Influence of Promotion On Customer Transaction Interest In Gold Installment Products At PT. Bank Syariah Indonesia (Bsi) Kcp. Duri Hangtuah 1

Abstract

The purpose of this study is to analyze respondents’ perceptions of promotional activities related to gold installment products, to analyze respondents' responses regarding their interest in transacting with gold installment products, and to analyze the influence of promotions on customers' interest in transacting with gold installment products at PT. Bank Syariah Indonesia KCP. Duri Hangtuah 1. This research uses quantitative data types. This type of research is associative research. Using primary data sources (questionnaires). The sampling technique employs Nonprobability Sampling with a total of 100 respondents. Data collection is done using a questionnaire distributed online to customers of Bank BSI KCP. Duri Hangtuah 1, who are the respondents, and is analyzed using validity tests, reliability tests, classical assumption tests, simple correlation tests, simple linear regression tests, and T-tests. The results of this study indicate that there is a response from respondents that there are promotions on gold installment products, There is interest in transacting with the gold installment product, and promotions have a positive and significant effect on customers' interest in transacting/purchasing the gold installment product at PT. Bank Syariah Indonesia KCP. Duri Hangtuah 1