Vol. 13 No. 2 (2025)

In Vol. 13 No. 2, December 2025, Inovbiz: Journal of Business Innovation published 17 scientific articles involving a total of 56 author contributions from 15 institutional affiliations. The contributing authors represented various higher education institutions, including Universitas Mulawarman, Universitas Bunda Mulia, Politeknik Negeri Jember, Universitas Wiraraja, UIN Suska Riau, Universitas Mikroskil, Institut Bisnis Informasi Teknologi dan Bisnis, Institut Teknologi dan Bisnis Palcomtech, Universitas Klabat, Universitas PGRI Silampari, STMIK Widya Cipta Dharma, Universitas Deztron Indonesia, Politeknik Negeri Bengkalis, Mitra Bangsa University, and Politeknik Kampar. This issue was officially published on December 30, 2025, covering pages 54–176, and demonstrates broad cross-institutional academic contributions to research in business and innovation.

Published: 2025-12-30

Full Issue

Articles

Timeliness of Financial Reporting: The Interplay Between Tax Avoidance and Public Accounting Firm Reputation

Muhammad Rinaldi, Universitas Mulawarman, Indonesia

Irwansyah, Universitas Mulawarman, Indonesia

Melda Aulia Ramadhani, Universitas Mulawarman, Indonesia

DOI : https://doi.org/10.35314/inovbiz.v13.i2.1280

54-60
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Enhancing User Experience in Business Education Gamification: A Study of Engagement Elements and Learning Effectiveness

Julius Sutrisno, Universitas Bunda Mulia, Indonesia

Reynard Justino Nehemia Makarawung, Universitas Bunda Mulia, Indonesia

Falencia Hartanti, Universitas Bunda Mulia, Indonesia

DOI : https://doi.org/10.35314/inovbiz.v13.i2.1271

61-67
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Determinants of Consumer Purchasing Decisions for Aquaviva Packaged Water: An Analysis of Brand Trust, Product Quality, and Digital Marketing with Purchase Intention as a Mediating Factor

Rezha Isyraqi Qastalano, Politeknik Negeri Jember, Indonesia

Rizky Adhitya Nugroho, Politeknik Negeri Jember, Indonesia

Imam Abrori, Politeknik Negeri Jember, Indonesia

Muhammad Bahanan, Politeknik Negeri Jember, Indonesia

DOI : https://doi.org/10.35314/inovbiz.v13.i2.1290

68-75
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Effective Analysis of Digital Marketing and Financial Reports at Batik Fahira Sumenep MSME

Firlie Mohammad, Universitas Wiraraja, Indonesia

Johan Dharmawan, Universitas Wiraraja, Indonesia

Norsain, Universitas Wiraraja, Indonesia

DOI : https://doi.org/10.35314/inovbiz.v13.i2.1291

76-80
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Financial Behavior Of Students At Islamic College In Pekanbaru City

Muklis, UIN Suska Riau, Indonesia

Ikhwani Ratna, UIN Suska Riau, Indonesia

Rahma Junianti Puspita Sari, UIN Suska Riau, Indonesia

DOI : https://doi.org/10.35314/inovbiz.v13.i2.1193

81-88
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Analysis of the Relationship between ChatGPT and Learning Outcomes and the Role of Digital Literacy in Individual Learning of Mahkota Tricom Unggul University Students

Taufiq Azmi Harahap, Universitas Mikroskil, Indonesia

Manda Dwipayani Bhastary, Institut Bisnis Informasi Teknologi dan Bisnis, Indonesia

Nidya Banuari, Universitas Mahkota Tricom Unggul, Indonesia

Amelia Khairina Ilmi, Universitas Deztron Indonesia, Indonesia

Dewi Rafiah Pakpahan, Universitas Mahkota Tricom Unggul, Indonesia

DOI : https://doi.org/10.35314/inovbiz.v13.i2.1295

89-95
- pdf
Implementing Scrum in Children's Educational Games Focuses on Augmented Reality Products 7 Miracle in the World

Muhammad Fajar Ariwibowo, Institut Teknologi dan Bisnis Palcomtech, Indonesia

Fathya Salsabilla Handra, Institut Teknologi dan Bisnis Palcomtech, Indonesia

Bima Puja Kesuma, Institut Teknologi dan Bisnis Palcomtech, Indonesia

Panji Rizki Purnomo, Institut Teknologi dan Bisnis Palcomtech, Indonesia

Jane Gwenanata Clara, Institut Teknologi dan Bisnis Palcomtech, Indonesia

DOI : https://doi.org/10.35314/inovbiz.v13.i2.1173

96-103
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Influencer Perspectives on Digital Marketing: Strategies, Challenges and Best Practices in Content Creation and Brand Collaborations

Reynard Justino Nehemia Makarawung, Universitas Bunda Mulia, Indonesia

Raissa Camilla Maringka, Universitas Klabat, Indonesia

DOI : https://doi.org/10.35314/inovbiz.v13.i2.1288

104-109
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The Effect Of Self Management And Financial Literacy On The Management Of Online Loans By Young Entrepreneursin South Sumatera

Ratih Eka Sakti, Universitas PGRI Silampari, Indonesia

Fatma Oktarendah, Universitas PGRI Silampari, Indonesia

Susyanto Tunut, Universitas PGRI Silampari, Indonesia

DOI : https://doi.org/10.35314/inovbiz.v13.i2.1302

110-114
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Cognitive Ability and Employee Performance: The Strategic Importance of Organizational Commitment as a Mediator

Melda Aulia Ramadhani, Universitas Mulawarman, Indonesia

Muhammad Rinaldi, Universitas Mulawarman, Indonesia

Sugeng Raharjo, Universitas Mulawarman, Indonesia

Muhamad Amir Ariandi, STMIK Widya Cipta Dharma, Indonesia

DOI : https://doi.org/10.35314/inovbiz.v13.i2.1301

115-123
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Strengthening the Role of Coastal Women in the Blue Economy Ecosystem

Ika Puspa Satrianny, Institut Bisnis Informasi Teknologi dan Bisnis, Indonesia

Irwadi, Sekolah Tinggi Manajemen Bisnis Multi Sarana Manajemen Administrasi dan Rekayasa, Indonesia

Manda Dwipayani Bhastary, Institut Bisnis Informasi Teknologi dan Bisnis, Indonesia

Robin, Institut Bisnis Informasi Teknologi dan Bisnis, Indonesia

Yogie Pratama, Universitas Deztron Indonesia, Indonesia

DOI : https://doi.org/10.35314/inovbiz.v13.i2.1294

124-131
- pdf
Evaluating the Role of Polbeng Business Expo in Enhancing the Technological and Marketing Capabilities of MSMEs for Domestic Market Competition

Wan Junita Raflah, Politeknik Negeri Bengkalis, Indonesia

Marhadi Sastra, Politeknik Negeri Bengkalis, Indonesia

DOI : https://doi.org/10.35314/inovbiz.v13.i2.1373

132-137
- pdf
The Influence of Promotion On Customer Transaction Interest In Gold Installment Products At PT. Bank Syariah Indonesia (Bsi) Kcp. Duri Hangtuah 1

Mhd Lukamnur Hakim, Politeknik Negeri Bengkalis, Indonesia

Supriati, Politeknik Negeri Bengkalis, Indonesia

DOI : https://doi.org/10.35314/inovbiz.v13.i2.1293

138-144
- pdf
The Influence of Workload, Motivation, and Compensation on Employee Performance in Public Relations and Protocol Division of the Regent and Deputy Regent of Buleleng Regency

Theresia Dirda Rosari Widyadara, Universitas Pendidikan Ganesha, Indonesia

Gd. Pandya Wicaksana Gara, Universitas Pendidikan Ganesha, Indonesia

Ni Wayan Mega Sari Apri Yani, Universitas Pendidikan Ganesha, Indonesia

Muhammad Fajrul Islam F, Universitas Pendidikan Ganesha, Indonesia

DOI : https://doi.org/10.35314/inovbiz.v13.i2.1299

145-151
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The Impact of Financial Technology (Fintech) and Self-Control on Financial Management among Micro Business Actors in the Depok City-West Java

Jamal Hanaffy, Mitra Bangsa University, Indonesia

DOI : https://doi.org/10.35314/inovbiz.v13.i2.1270

152-162
- pdf
Analysis Of The Business Potential Of Stevia In Indonesia: Opportunities, Challenges, And Market Prospect

Adrian Irnanda Pratama, Politeknik Negeri Bengkalis, Indonesia

Erma Domos, Politeknik Negeri Bengkalis, Indonesia

DOI : https://doi.org/10.35314/inovbiz.v13.i2.1190

163-170
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The Influence of Product Quality on Customer Satisfaction at Arabella Bakery Bangkinang

M. Alkadri Perdana, politeknik Negeri Bengkalis, Indonesia

Rahmad Akbar, Politeknik Kampar, Indonesia

Bustami, Politeknik Negeri Bengkalis, Indonesia

Andri Nofiar.Am, Politeknik Negeri Bengkalis, Indonesia

DOI : https://doi.org/10.35314/inovbiz.v13.i2.1485

171-176
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Vol. 13 No. 2 (2025)

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