Inovbiz: Jurnal Inovasi Bisnis

About the Journal

Inovbiz: Journal of Business Innovation is a scientific publication focusing on the development of knowledge through innovation in the fields of economics, business, and management. This journal serves as a platform for writers, researchers, academics, and practitioners to publish their research findings, theoretical or critical studies, as well as original and up-to-date ideas that contribute to the advancement of modern economic and business practices.

Inovbiz is committed to promoting the integration of theory and practice of innovation in economic management, business development, and managerial strategies relevant to global challenges and digital transformation.

1. Economics

In the field of economics, Inovbiz welcomes studies and research that focus on:

• Macroeconomics and microeconomics, including economic policy analysis, market stability, and national or regional economic growth dynamics.

• Development economics, emphasizing the role of innovation in improving social welfare, poverty reduction, and sustainable local economic growth.

• Digital and creative economy, exploring how technological advancement and digital transformation reshape economic structures and create new business models.

• Environmental and sustainable economics (green economy), discussing sustainable resource management, circular economy practices, and innovation impacts on energy efficiency and environmental conservation.

• Financial and banking economics, covering innovation in digital finance (fintech), investment management, and monetary policy affecting the business environment.

2. Business

In the business domain, this journal accommodates scientific discussions and studies related to:

• Innovation strategy and business development, including entrepreneurial growth across MSMEs, cooperatives, and large corporations.

• Entrepreneurship, emphasizing creativity, product and service innovation, and the design of adaptive business models in a changing market.

• Marketing and consumer behavior, including digital marketing, branding, and data-driven marketing communication strategies.

• Operations and supply chain management, focusing on efficiency, technology, and information systems integration within business processes.

• International business and global trade, analyzing the challenges of competition, export-import policies, and cross-border collaboration.

• Business ethics and corporate social responsibility (CSR), highlighting sustainable innovation and ethical practices in the modern business landscape.

3. Management

• Strategic management, exploring innovative approaches to planning, decision-making, and strategy implementation within organizations.

• Human resource management (HRM), including leadership, motivation, competence development, and innovation in performance management systems.

• Financial and investment management, focusing on innovation in financial planning, risk management, and capital optimization.

• Technology and innovation management, discussing technology adoption, digital transformation, and organizational change in the Industry 4.0 era.

• Public and educational management, applying management principles to educational institutions, government organizations, and non-profit sectors.

• Project and quality management, focusing on innovative methods for planning, monitoring, and improving the quality of products and services.