Vol. 14 No. 2 (2026): Edition December 2026

Articles

• Digital Transformation, Green Logistics Capability, and Operational Efficiency in Indonesian Freight Forwarding: The Sequential Mediating Mechanisms of Technology Adoption and Service Excellence

  Lazarus Sinaga, Universitas Pancasila, Indonesia

  Yulkhaida Melia Zia Chaniago, Universitas Pancasila, Indonesia

  DOI : https://doi.org/10.35314/inovbiz.v14.i2.1757

  155-170

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• The Effect Of Price, Packaging, And Product Quality On The Purchase Decision Of Msme Products (Case Study Of Palm Souvenir Shops In Lubuklinggau City)

  Muhammad Geri Aji Pratama, Universitas PGRI Silampari, Indonesia

  Endar Pradesa, Universitas PGRI Silampari, Indonesia

  Ratih Eka Sakti, Universitas PGRI Silampari, Indonesia

  DOI : https://doi.org/10.35314/inovbiz.v14.i2.1758

  171-177

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• The Influence of Motivation, Incentives, and Work Environment on Employee Performance Through Job Satisfaction as an Intervening Variable at PT Mitra Niaga Madani

  Chandra Purnama Ratri, Universitas Pancasila, Indonesia

  Seta Ariawuri Wicaksana, Indonesia

  Nana Nawasiah, Indonesia

  DOI : https://doi.org/10.35314/inovbiz.v14.i2.1770

  178-191

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• The Influence Of Brand Equity, Shopping Lifestyle, And Packaging Design Positive Emotions Mediate The Occurrence Of Impulse Buying Among Consumers Of Creative Economy Msmes In Pekanbaru City

  Sri Wahyuni, Universitas Muhammadiyah Riau, Indonesia

  Fitri Ayu Nofirda, Universitas Muhammadiyah Riau, Indonesia

  Ikhbal Akhmad, Indonesia

  DOI : https://doi.org/10.35314/inovbiz.v14.i2.1797

  192-199

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• The Influence Of Product Innovation On Consumer Purchase Decisions For Infinix Smartphones In Riau Province

  Azzahra Putri Mentari, Politeknik Negeri Bengkalis Sarjana Terapan Bisnis Digital, Indonesia

  Dwi Astuti, Politeknik Negeri Bengkalis Sarjana Terapan Bisnis Digital, Indonesia

  DOI : https://doi.org/10.35314/inovbiz.v14.i2.1803

  200-206

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• Green Financial Literacy and ESG Awareness to Sustainable Investment Intention: The Mediating Role of Green Trust

  Jamal Hanaffy, Mitra Bangsa University, Indonesia

  DOI : https://doi.org/10.35314/inovbiz.v14.i2.1813

  207-222

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• The Effect of Reward and Punishment on Employee Performance at the Harbor Master and Port Authority Office Class IV Bengkalis

  Revina Jasmawarni, Politeknik Negeri Bengkalis, Indonesia

  Nazrantika Sunarto, Indonesia

  DOI : https://doi.org/10.35314/inovbiz.v14.i2.1825

  223-229

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• The Effect of Design Quality and Service Quality on Business Performance in Sewing Service SMEs in Lubuklinggau

  Muhammad Farhan, Universitas PGRI Silampari, Indonesia

  Fatma Oktarendah, Universitas PGRI Silampari, Indonesia

  Metha Aditya, Universitas PGRI Silampari, Indonesia

  DOI : https://doi.org/10.35314/inovbiz.v14.i2.1861

  230-244

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• The Effect of Product Innovation and Promotional Strategies on Sales at Chika Dimsum MSME in Lubuklinggau

  Mutiara |Jaya, Universitas PGRI Silampari, Indonesia

  Viktor Pandra, Universitas PGRI Silampari, Indonesia

  Metha Aditya Putri, Indonesia

  DOI : https://doi.org/10.35314/inovbiz.v14.i2.1862

  245-257

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• The Influence of Digital Marketing Capability and Marketing Innovation on Marketing Performance through Customer Engagement among SMEs in Kampar Regency

  Rahmad Akbar, Politeknik Kampar, Indonesia

  Dzulhijjah Yetti, Politeknik Kampar, Indonesia

  Yedi Sispurwanto, Politeknik Kampar, Indonesia

  Hayatul Khairul Rahmat, Politeknik Kampar, Indonesia

  Dedi Kurnia, Institut Teknologi & Bisnis Master, Indonesia

  Nurkholis, Politeknik Kampar, Indonesia

  DOI : https://doi.org/10.35314/inovbiz.v14.i2.1864

  258-277

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• The Influence Of An Entrepreneurial Mindset On Entrepreneurial Interest Among Economics Students At Higher Education Institutions In Lubuklinggau City

  Melanda Wulandari, Universitas PGRI Silampari, Indonesia

  Susyanto Tunut, Indonesia

  Ratih Eka Sakti, Indonesia

  DOI : https://doi.org/10.35314/inovbiz.v14.i2.1866

  278-292

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• The Influence Of Content Marketing, Social Media Interaction, And Consumer Trust On Purchase Decisions On Tokopedia (A Case Study Of University Students In Banda Aceh)

  Wahyuni, Indonesia

  Fani Sartika, Indonesia

  Mahyuddin, Indonesia

  DOI : https://doi.org/10.35314/inovbiz.v14.i2.1868

  293-306

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• The Effect of Job Satisfaction, Teamwork, and Compensation on Employee Performance: A Study at the Ministry of Public Works, Directorate General of Water Resources, Sumatera I River Basin Agency, Banda Aceh

  Zuhra Heraida, Indonesia

  Amelia Rahmi, Indonesia

  Muhammad Yamin, Indonesia

  DOI : https://doi.org/10.35314/inovbiz.v14.i2.1869

  307-319

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• The Influence Of Live Streaming Shopping And Influencer Marketing On Purchase Intention With Consumer Trust As An Intervening Variable Among Tiktok Shop Consumers In Pekanbaru City

  Dedi Kurnia, Institut Teknologi & Bisnis Master, Indonesia

  Rahmad Akbar, Politeknik Kampar, Indonesia

  Hayatul Khairul Rahmat, Politeknik Kampar, Indonesia

  Mhd sulaiman hsb, Institut Teknologi & Bisnis Master, Indonesia

  Zulfitri, Institut Teknologi & Bisnis Master, Indonesia

  Boris Kaido, Indonesia

  DOI : https://doi.org/10.35314/inovbiz.v14.i2.1884

  320-334

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• The Influence Of Brand Image, Consumer Experience, And Service Quality On Consumer Loyalty At Fif Group Meulaboh, West Aceh

  Edo Wardo, Indonesia

  Marlizar, Indonesia

  Ammar Fuad, Indonesia

  DOI : https://doi.org/10.35314/inovbiz.v14.i2.1883

  335-346

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• The Effect Of Service Quality On Consumer Loyalty With Consumer Satisfaction As An Intervening Variable At Sibmont Tire Repair Shop In Aceh Besar

  Mohd Afdhalul Basyar, Indonesia

  Fani Sartika, Indonesia

  Sulfitra, Indonesia

  DOI : https://doi.org/10.35314/inovbiz.v14.i2.1882

  347-358

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• The Influence Of Leadership Style, Motivation, Job Satisfaction, And Organizational Culture On Employee Performance At The Bkkbn Office In Banda Aceh

  Cut Maisarah, Indonesia

  Husnaina Mailisa Safitri, Indonesia

  M. Yamin, Indonesia

  DOI : https://doi.org/10.35314/inovbiz.v14.i2.1888

  359-370

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